Posts tagged with "Music"

Show your ‘true colors’: Personality test matches you with your perfect decorating palette

June 21, 2019

We’ve all taken a variety of online personality quizzes—tests that promised to help us choose a dream job; assigned us to a Hogwarts house, and even determined once and for all which character on the show, Friends, we are most like.

Now, there’s a test that we’re sure we all will pass with “flying colors.” Sherwin-Williams is giving the standard personality quiz a home decor spin with the launch of its new ColorSnap Color ID quiz, Real Simple magazine reports.

After taking the quiz this morning (spoiler alert: I got “The Naturalist”), I know that I “embrace the outdoors and want to help everything around [me] thrive. [I find myself] most at peace when surrounded by nature, walking along a rugged trail or just sitting in the sun.”

What’s more, “I let in the fresh air” with a color palette of Pearl gray, Dark night, Pale moss, Suitable brown, Intellectual gray, Lemon verbena, Pewter green, Verde marron, Chamois, Creamy, Shitake, Natural tan, and Waterloo paints.

Instead of a singular color, the results guide you toward a range of 16 coordinated options to help you explore fresh paint colors you’ve maybe never considered. The paint colors aren’t bound to a specific home decor style, so no matter if your style is more modern farmhouse or warm industrial, you’ll be able to incorporate your favorite paint colors from the palette into your space.

And I learned all of this after answering just a handful of questions about my favorite couch (out of three choices), coffee table, wall hanging, musical preferences, and favorite plants.

In total, there are eight distinct personality types and color palettes, including a Minimalist range that’s full of soothing grays; and a Creative palette that features bold colors for confident home decorators, such as a peacock blue.

Curious which Sherwin-Williams paint colors are the most popular? Just check out the Nurturer palette, which features some of the brand’s best-selling paint colors. If you’re on the hunt for a crowd-pleasing shade of blue or the ideal shade of off-white, you’ll find it here.

Research contact: @SherwinWilliams

Ashton Kusher-backed Calm app is valued at $1B

February 7, 2019

Calm.com—the San Francisco-based startup that claims to have become the number-one app for sleep, meditation, and relaxation since it began doing business in 2017—has been valued at $1 billion in a funding round led by TPG Growth, the company announced on February 6.

According to Bloomberg, Calm raised $88 million in the round, which included existing investors Insight Venture Partners and Ashton Kutcher’s Sound Ventures, as well as Hollywood’s Creative Artists Agency.

The funding makes San Francisco-based Calm a major player in the wellness industry—or, as the company says, the World’s First Mental Health Unicorn. (It joins the ranks of 312 other U.S. startups that have been valued at $1 billion or more and are known as “unicorns.”)

The Calm website says that the app “helps users cope with some of the most important mental health issues of the modern age-including anxiety, stress, and insomnia.”  Among its popular features are:

  • The Daily Calm, a ten-minute meditation guided by the company’s Head of Mindfulness Tamara Levitt;
  • Sleep Stories, soothing bedtime tales for adults read by celebrities such as Matthew McConaughey, Stephen Fry, and Leona Lewis;
  • MasterClass: A series of audio classes taught by mindfulness experts; and
  • Music: Exclusive music to help users focus, relax, and sleep.

Companies such as mindfulness app Headspace and meditation wearable maker Muse have also raised money from VCs, although at lower valuations, Bloomberg reports.

“Our vision is to build one of the most valuable and meaningful brands of the 21st century,” co-founder and Co-Chief Executive Officer Michael Acton Smith said in a statement. His co-founder and co-CEO, Alex Tew, added that the company would prioritize spending on international growth and creating new content.

The app has been downloaded more than 40 million times, it said in a statement, and it has more than one million paying subscribers.

Research contact: @calm