While the pandemic has been anything but good for most U.S. businesses (think: restaurants, bars, air carriers, movie theaters, and gyms), some brand names actually saw rapid growth during the shutdown; as Americans relied on digital and vehicular delivery of food, prescriptions, cleaning products and masks, pet products, entertainment, and even business and casual meetings.
Now, Morning Consult has published its annual “Fastest Growing Brands” list, which it describes as “the definitive measure of brand growth for both emerging and established brands, showcasing a wide range of companies and products that have accelerated their consumer appeal and awareness in 2020.”
On this year’s list, the top spot was claimed by digital meetings provider Zoom, Fast Company reports. No need to guess why, right? Surprisingly NBCUniversal’s fledgling video streaming service took the number-two spot. Less of a surprise was the brand that claimed the number-three honors: TikTok, a leading destination for short-form mobile video.
Morning Consult says that all the brands on this year’s list were shaped by changing consumer behavior resulting from the pandemic: “Nearly every brand that occupies a spot on the Fastest Growing Brands list is meaningfully connected to pandemic-related behavior, from at-home entertainment to cleaning products to pharmaceutical companies.”
The top 10 on Morning Consult’s fastest-growing brands of 2020 are:
- HBO Max
- Microsoft Teams
- T Mobile
You can check out the full list of brands here.
Research contact: @FastCompanyTop b