Posts tagged with "Mondelez International"

No guts, no glory: Mondo snack marketer Mondelēz pivots to take on gut health

March 12, 2019

Chances are that, when you have a “snack attack,” you reach for something from Switzerland-based Mondelēz International—the maker of such popular treats as Oreo cookies, Ritz crackers, Tang flavored drinks, and Toblerone chocolates, among other top brands.

But now, in addition to its tempting goodies, the company has invested in an edible product that actually is good for you.

On March 7, Mondelēz  announced that it had taken a minority investment in Uplift Food, a US-based early-stage start-up focusing on prebiotic functional foods.

This is the first venture investment that the company is making as part of SnackFutures, its innovation and venture hub aimed at unlocking snacking growth opportunities around the world.

“As the global snacking leader, we’re on a clear mission to lead the future of snacking by providing the right snack, for the right moment, made the right way,” commented Mondelēz Executive Vice President and Chief Growth Officer Tim Cofer, adding, “Together with Uplift Food, we have a unique opportunity to disrupt the functional food category by delivering ‘snackable’ products focusing on gut health – something that does not exist today.”

The company believes that consumers are increasingly looking for their snacks to deliver benefits—but options are currently limited. The SnackFutures team will work with Uplift Food to make gut health more understandable, accessible, and enjoyable through new forms and flavors.

Beyond the financial investment, SnackFutures also will provide strategic support in areas such as marketing, distribution, R&D, and sourcing.

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Animal Crackers go ‘cage-free’

August 23, 2018

Lions, and elephants and zebras, oh my! Just as many chickens have gone “cage-free” in this era, so have the creatures depicted on the packaging for Nabisco Barnum’s Animal Crackers. The Mondelēz International cracker brand has a new illustration on its box, showing animals in the wild, Adweek reported on August 21.

And like those free-range chickens, it was the animal activist organization People for the Ethical Treatment of Animals (PETA) that lobbied for the change, starting in 2016.

“The new box for Barnum’s Animals perfectly reflects that our society no longer tolerates caging and chaining exotic animals for circus shows.,” the animal rights organization said about the new design.

“PETA is celebrating this redesign just as we’ve celebrated the closure of Ringling Bros. and Barnum & Bailey Circus and an end to the use of wild animals in many other circuses. ‘No living being exists simply to be a spectacle or to perform tricks for human entertainment, yet all circuses and traveling shows that use animals treat them as mere props, denying them everything that’s natural and important to them.”

The Modelēz brand contacted PETA after the circus closed in January 2017 to say that they agreed it was time for a new design.

“At more than 115 years old, Barnum’s Animals crackers is one of the oldest brands in our portfolio,” wrote Kimberly Fontes, a representative for Mondelēz (parent company of Nabisco) in an email to Business Insider. “Throughout our history, we have leveraged and evolved our classic design to drive awareness around key animal and environmental issues. To continue to make the brand relevant for years to come, we felt this was the right time for the next evolution in our design, now showing the animals in a natural habitat.”

 “The new box for Barnum’s Animal Crackers perfectly reflects that our society no longer tolerates the caging and chaining of wild animals for circus shows,” said PETA EVP Tracy Reiman in a statement. “PETA is celebrating this redesign, just as we’ve celebrated the end of Ringling Bros. circus and the introduction of animal-circus bans across the U.S.”

It’s unclear if the company worked with an agency or did the design in-house, as Fontes did not immediately respond to further requests from Adweek for comment.

Since their beginning, there have been 37 different animals included in Barnum’s Animal Crackers. As of 2012, more than 40 million packages of animal crackers were sold each year around the world.

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