Posts tagged with "Menu Strategy and Product Inhovation"

Papa Johns debuts New York-style pizza

December 30, 2021

The type of pizza you crave often depends upon where you live. For example, Chicagoans prefer deep-dish pizza, while New Yorkers go for a thin, crispy crust. But both types of pizza are, for the most part, only offered regionally.

Thus, although Atlanta-based Papa Johns did offer a deep-dish pizza until 2009, it disappeared from its menus. Then, in 2016, the chain tested deep dish pizza in select markets—but found that this type of pie would take about 50% longer to prepare and bake; and that the company would need a whole new set of pans and boxes before considering another launch.

Still, the rollout of deep-dish has not been ruled out.

However, New Yorkers will be happy to hear, their thin-crust is on the way, reports Food Business News.

Now, in its latest menu introduction, Atlanta-based Papa Johns is offering what it has dubbed “NY Style pizza”—featuring a six-ingredient dough. The limited-time menu item has eight oversized, foldable slices with “the right balance of crust and toppings,” according to the company.

“For many, NY Style pizza is a classic that reigns supreme, so we are excited to offer consumers this foldable crust favorite made with our fresh, never frozen dough,” said Scott Rodriguez, SVP of Menu Strategy and Product Innovation. “As we continue to innovate our menu, we strive to keep our customer first and are glad to introduce another crust variation that allows them to customize their pizza how they’d like.”

NY Style pizza is the latest in a series of menu introductions at Papa Johns, following releases including BaconMania, Shaq-a-Roni, and Epic Stuffed Crust, according to the company.

Research contact: @FoodBizNews