Posts tagged with "McKinsey & Co."

Starbucks does ‘plastic surgery’ to create environmentally friendly coffee cups

March 10, 2020

Starbucks has created a “greener” coffee cup by inserting a liner made out of biodegradable materials, rather than continuing to rely on the thin plastic liners added to most paper cups to keep liquids from seeping through.

Starting on Monday, March 9,, a new BioPBS-lined cup will be tested in select stores in Vancouver, Seattle, San Francisco, New York, and London.

The company said in a press release that it is evaluating the new liners because the plastic in its cups has been difficult to separate from other components during the  recycling process.

Starbucks executives said they would ask baristas and customers whether the new cup keeps drinks hot and avoids leaks. They hope customers won’t notice any difference from the current cups.

While the company characterizes the new design as an “exciting step forward,” Starbucks will continue to evaluate additional NextGen Cup Challenge-winning concepts and cup technologies, as well as learn from other reusable and recyclable innovations to find the most sustainable solutions for its business, partners (employees) and customers.

Starbucks is one of many consumer companies working to address customer concerns that they generate too much waste. Public awareness over the environmental risks posed by plastic waste is at the highest level ever, according to a McKinsey & Co. report released last year.

According to a report by The Wall Street Journal, McDonald’s has pledged to procure much of its nonplastic packaging from recycled or sustainable sources by this year. What’s more, Yum Brands. last month said it would make all packaging at its Taco Bell division sustainable by 2025.

Starbucks and McDonald’s in 2018 committed $10 million to a partnership among consumer companies working to develop more sustainable cups. Starbucks also started its own internal research and set 2022 as a goal for a new cup for hot drinks


VaResearch contact: @Starbucks

During Year of the Pig, affluent shoppers will be in a ‘swine state of mind’

January 30, 2019

On February 5, the Year of the Pig—the 12th of all zodiac animals and a symbol of wealth—begins, along with the Chinese New Year. Accordingly, producers and retailers of luxury goods are taking action, in hopes of taking in profits from celebrants and affluent shoppers.

With 33% of the world’s luxury products being snapped up by those of Chinese descent, according to McKinsey & Company, Western retailers are looking to “hog” their business on—a leading social shopping community for Chinese expats, as well as for global consumer brands seeking to reach Chinese-language shoppers.

Likewise, top luxury brands are in a “swine state of mind”—looking to attract business by putting pigs on their products and posting them on Dealmoon, which regularly attracts 17.6 million unique monthly visitors.

Manufacturers and fashion houses—from Gucci to Johnnie Walker, from Swiss Army Knife to Chloë, from Prada to S’well —have created expensive goods with pig laminates and overlays that have the “aww” factor (or the “oink” factor, depending on your preferences).

“Chinese are the third-largest foreign-born group in the United States; as of 2017, there are 6 million of us and Dealmoon gets 17.6 million clicks a month from these consumers,” says Co-Founder Jennifer Wang.

“Since 2009, we have been serving up the products we know these Millennials and GenZer’s crave,” she notes, adding, “Retailers have known about our proclivity to buy products with the Chinese New Year animal for good luck, but this year, the list of retailers who have made this commitment is becoming even more impressive.

Among the specific articles for sale: Swiss Army Knife’s Year of the Pig Huntsman Army Knife ($105), Davidoff’s Year of the Pig Limited Edition Cigar ($39), and Baccarat ‘s Zodiac Pig ($195) . Gucci has created an entire line of handbags, accessories, and clothing that features the storybook “Three Little Pigs” and dedicated brand-new pages on their website to celebrate the collection.

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