Posts tagged with "Mattress in a box"

Survey: 40% ‘dread’ staying away from home overnight because they will lose sleep

March 13, 2019

Whether it’s a hotel, or a friend’s home, 40% of respondents to a recent survey by sleep tech company Simba say they dread overnight invitations because they never get a good night’s sleep in a bed which isn’t their own, SWNS Digital reports.

The London-based brand, which describes its product as “Europe’s favorite mattress in a box,” polled 2,000 Brits and found that they have a host of worries about staying away from home overnight-among them:

  • Loss of a good night’s sleep (28%);
  • “Getting in the way” when staying at a friend’s home;
  • Sleeping on a terrible mattress (20%);
  • Waking up early and not knowing what to do with themselves; and
  • Being too cold or too hot.

Steve Reid, CEO Simba, which commissioned the study to mark the launch of the company’s new Hybrid Topper said: “A great stay with friends is a fragile thing, easily disrupted by the smallest … failure of etiquette, or even a poor night’s sleep.

“Many of our anxieties regarding staying over with friends stem from worrying about sleeping arrangements, and it should be important to host’s that their guests sleep with comfort and support, to ensure they wake up on the right side.”

Fully 73% of respondents could recall getting poor night’s sleep while staying in an uncomfortable guest bed. In true British style, however, 54% of them have fibbed to their hosts and said they had a great night’s rest to avoid upsetting them.

What’s more, fully 52% think the type of sleep they get while staying away from their own bed is of lower quality.

By contrast, Brits’ favorite thing about staying the night as a guest is getting to see their host, followed by the sense of adventure they get from being away from home. And one in 10 just like taking a break from looking after themselves and being waited on by one of their friends.

Research contact: @SimbaSleep