Posts tagged with "Madonna"

Why pink is the ‘statement-making’ hair color trend of the pandemic

January 13, 2021

In a time of pandemic, many celebrities are going out of their way to show that they are “in the pink.” Just last weekend, Chrissy Teigen unveiled a pink-purple do, while Jennifer Lopez’s stylist showed the actor and singer sporting a similar shade just before Christmas.

Variants of the color have dominated 2020’s biggest pop culture moments, and that looks set to carry on in 2021, reports The Guardian.

Justin Bieber went pink for his Yummy video in January, while Lady Gaga went pink in February for her Stupid Love video. And others such as Dua LipaMadonna and comedian Whitney Cummings dyed their hair rose, fuchsia, and bubblegum.

 “In the past year, we’ve sold one pink hair product every 30 seconds,” Alex Brownsell, co-founder and creative director of hair company Bleach, told The Guardian, adding, “which is a 50% increase from the previous year.”

There’s no doubt pink translates well on social. “As beauty influencers and consumers, we tend to lean towards things that are eye-catching and statement-making,” Los Angeles-based celebrity hair stylist DaRico Jackson told the news outlet. “Not only does pink pop on your page, but it matches up on all sides.”

Despite the apparent extremity of choosing the shade as a hair color, it is not an allegiance that needs to last forever. “It’s a low-commitment color that fades or washes out when you get bored of it,” commented Rachael Gibson, editor of the Hair Historian on Instagram.

She added the obvious:  “Pink is a very joyful, positive color, which is frankly what we all need.”.

Research contact: @guardian

NutriDrip to offer aging and hangover IV infusions at Wynn Hotels and Equinox

January 16, 2020

At Clean Market, New Yorkers have a wide menu of healthy offerings to choose from, such as “superfood smoothies” and bowls. Also available à la carte: vitamins delivered intravenously at the NutriDrip bar, CNBC reports.

They are not cheap, but the 30-minute IV infusions—administered by medical professionals—are growing in popularity.

And lately, CNBC says, they’ve been attracting new business partners, too, from the Wynn Hotel, which plans to start offering NutriDrip in Las Vegas early this year; to fitness and lifestyle company Equinox. Indeed, Equinox executives Jeffrey Weinhaus and Harvey Spevak were early investors in NutriDrip.

NutriDrip sells 15 vitamin infusions. The classic Nutribody drip aims to support fat loss with a combination of l-carnitine, taurine, vitamin C, and B complex, among others.

There also are popular hangover remedies—Basic Recover, Super Recovery, and Mega Recovery— which range in price from $119 to $199, depending on how much you’re hurting from the night before.

What’s more, the Nutriyouth drip claims the ability to “help stop cellular aging in its tracks” with a mixture of anti-aging enzymes, molecules and vitamins for $599.

Founded five years ago, NutriDrip is looking to expand in 2020 with a Series A funding round in the first half of this year. Executives declined to say how much money they’re looking to raise.

“Over the last three years, IV nutrient therapy, specifically NutriDrip, has grown, at like a 60% to 80% year-over-year growth rate, even while opening new stores,” co-founder Asa Kitfield told the cable business news channel. “So we’re really excited to see what sort of saturation the market can see on like a local and national basis.”

“As many of our guests now expect a more holistic set of wellness options, we have evolved to include broader wellness themes related to functional wellness, physical fitness, and healthy cuisine,” a Wynn Hotel spokesperson told CNBC; adding “providing IV therapy is one more way to help our guests maintain personal wellness routines while they are traveling.”

Celebrities, including Madonna, Rihanna and Simon Cowell, are reportedly fans of IV vitamin treatments, but it’s drawn some controversy.

“Anytime you poke a hole in somebody’s vein, there is some risk that they’ll bleed excessively. There’s also some risk that they will clot excessively,” Dr. David Katz, founding director of Yale University’s Prevention Research Center told CNBC. “So the risks are not great. And the risks are not very common, but there are risks, and the only way to justify any risk in medicine is by a greater likely benefit.”

The doctor said there is “minimal evidence that there is any meaningful benefit for most people.”

On the other hand, Kitfield said NutriDrip doesn’t make grand promises about its treatments—but the company and customers clearly believe in its benefits.

“When you look at our business, where 50% to 60% of our revenue comes from regulars, and that’s why we continue to grow, the proof is kind of in the pudding,”Kitfield said.

According to the Global Wellness Institute—a nonprofit that tracks the $4.5 trillion industry—while IV therapy and alternative medicine is a small portion of the overall spending, it’s among the fastest-growing sectors.

Research contact: @CNBC