Posts tagged with "Luxury retreat centered around cars"

Aston Martin ballyhoos bespoke automotive ‘galleries and lairs’ at Pebble Beach

August 26, 2019

Aston Martin revealed a new design service for car enthusiasts this month at the Pebble Beach Concours D’Elegance in Monterey, California—the top-ranking collector car competition in the world.

The over-the-top amenity from the British independent manufacturer of luxury sports cars will enable collectors to create the perfect space for their beautiful car(s)—whether they envision that to be a bespoke garage or a complete, luxury retreat.

Q by Aston Martin is the marque’s bespoke personalization service, working with customers to create their perfect Aston Martin. The company describes Aston Martin Automotive Galleries and Lairs as “an opportunity for clients to work with [not only] the Aston Martin Design Team, but also with renowned architects, focusing on those with local knowledge and an excellent understanding of the specifics of the brief.”

Aston Martin Chief Creative Officer Marek Reichman says his team already has produced “exquisite interior design work” for the 66-storey Aston Martin Residences in Miami and also has collaborated on the design of Aston Martin’s first global brand center, the House of Aston Martin Aoyama, in Tokyo.

 “Imagine a home or luxury retreat built around your car,” said Reichman. “Picture creating the ultimate space to showcase your own automotive works of art. This is now achievable with this new offering. For the car enthusiast, the garage is as important as the rest of the house and a bespoke auto gallery designed by Aston Martin that either focuses on showing off the car or is part of a larger, integrated entertainment space with simulators and such like, takes Aston Martin ownership to the next level.”

Research contact: ampartnerships@astonmartin.com