Posts tagged with "Lululemon"

More than meets the eye: Lululemon’s new coat shapeshifts into 26 designs, from trench to puffer

October 17, 2019

Vancouver, Canada-based fashion house and retailer Lululemon has designed a new coat that is like something out of the Transformers series.

Made n collaboration with London-based designer Roksanda Ilinčić, the “Inner Expanse Infinity Coat” is a pink ankle-length puffer coat, with a purple waterproof trench coat layer on top of it, and it’s topped off with a large puffer hood, Fast Company reported on October 16.

In campaign images, the news outlet says, a woman wears the $998 garment in a wheat field at sunset—as if it were a gown, with the puffer billowing gloriously behind her.

Indeed, Fast Company notes, “The coat encapsulates Ilinčić’s iconic aesthetic: Her love of bold colors and her feminine touch, full of ribbons, draping, and flowing fabrics. She’s best known for her collections of cocktail dresses, silk blouses, and pantsuits that come in crimson, peach, and orchid.”

Thanks to subtle, hidden buttons and zippers, the Infinity Coat can be transformed in 26 different ways. Among its many variations, it can be flipped inside out to reveal a purple puffer exterior, or the sleeves can be removed to create a vest. And to make it even more convenient, the puffer can be neatly packed into a little pouch in one of the pockets, making it easy to throw into your luggage.

The coat takes an important trend in recent outerwear design—adaptability—and pushes it to its most logical extreme.

And it’s just one part of a 16-piece collection that Ilinčić designed for Lululemon. The items include tights, joggers, and workout wear.

Although Lululemon is known for its workout wear, in recent years, Fast Company reports, the company has focused on designing streetwear, including launching The Lab, a high-end fashion-forward clothing line.

Research contact: @FastCompany

Customers don’t care when a CEO quits or gets canned

March 19, 2018

A prominent CEO’s departure from one of the country’s biggest brands will ripple across the news, sparking lengthy analysis by reporters and talking heads, and often cause a shareholder reaction. But, for the general public, it barely causes an impact on brand perception—confirming that what goes on “under the corporate hood” pretty much stays there, according to findings of a poll by YouGov BrandIndex, released on March 15.

The researchers examined five recent CEO departures from well-known global corporations—General Electric, J. Crew, Lululemon, Starbucks, and Yahoo—to see if there was any notable movement on each of their Buzz scores. Buzz scores are derived daily from asking respondents: “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

In all cases, each brand’s Buzz score either remained unchanged or moved very little in any direction the week after the CEO announcement. This seems to be the case whether a CEO left voluntarily or under more strained circumstances, despite the media circus that can often surround the latter.

Research contact: ted.marzilli@yougov.com