January 29, 2020
It’s flu season—that time of year when seemingly endless numbers of paper tissues are consumed. And one company, based in Copenhagen, wants to stop all of that waste.
Following a successful Kickstarter crowdfunding campaign last April that raised $1.3million from nearly 20,000 backers on a reusable cotton swab called LastSwab—which, the company claims, “lasts up to 1,000 uses and is the easy-to-clean, reusable alternative to the abundant waste caused by the 1.5 billion cotton swabs produced every day”—LastObject has announced that it is back with its second product.
On January 28, the company launched LastTissue on Kickstarter —aiming to bring the handkerchief back to mainstream culture. One pack of LastTissue contains six reusable handkerchiefs made from 100% organic cotton, fitted into a 100% silicone, dishwasher safe carrying case.
According to LastObject, tissues and single-use items are destroying the planet. Every day more than 41 million trees are cut down around the world. Deforestation leads to direct loss of wildlife habitat and removes the effect the trees have of cleaning our carbon emissions to breathable oxygen. LastTissue aims to help alleviate this global crisis.
“We designed LastTissue because the paper and pulp industry is the third-largest industrial emitter of global warming gasses. The climate emergency we are in is a sign that humans must stop and think differently about single-use items. The big problem with single-use is people’s habits, which is why we are creating mainstream daily-use products that are reusable” commented LastObject co-founder, Isabel Aagaard.
Every LastTissue tissue replaces a single-use tissue and saves 2 liters of water. With one LastTissue pack, consumers will save the planet from more than 3,100 single-use tissues, as well as their plastic packaging.
Readers can buy three packs of LastTissue on the Kickstarter site for $39 through March 12.
Research contact: @LastSwab