June 20, 2019
Childcare isn’t usually a high-paying position. However, today wealthy and celebrity parents are seeking nannies from a higher echelon—nursemaids with all of the skills of Mary Poppins and then some.
Indeed, they will beat the bushes to find a nanny that is trained in newborn care, child development, technology, and languages. And they are willing to pay six figures, when they find her (or him).
In demand, according to a recent CNN report, are top-tier, career nannies who have specializations, certifications, and loads of experience. They can make from $150,000 to nearly $200,000 in big cities like New York, Los Angeles, and London. And sometimes even more.
Families are paying over $220,000 a year in San Francisco,” says Anita Rogers, president and founder of British American Household Staffing, which has offices in all three cities. “There’s a value in paying well for your employees, especially in your household.”
“We’ve seen a lot of requests for Mandarin and French speakers in the nanny role,” Keith Greenhouse, chief executive of the New York City-based household staffing company Pavillion Agency told the network news outlet. “Lately more than ever people want someone who is tech savvy and nannies who can move into a family assistant role.”
“Many of our families don’t want any screen time for the kids,” Ryan Jordan, founder of Educated Nannies, a staffing agency in Los Angeles. “So that’s the time the nanny needs to bring in preschool curriculum and adventures.”
At Educated Nannies, childcare providers need to have college degrees and families appear to be most interested in candidates with backgrounds in child development
Heidi Joline has worked as a nanny for nearly 20 years. But she wasn’t always so sure childcare was the right career for her, she told CNN. “Saying you’re a nanny doesn’t get that ‘Oh! You’re a nanny? That’s so exciting!’ reaction from people,” she says. “It’s like “Oh, you’re a nanny. When are you going to get a real job?”
But after trying office work for a bit, she returned to being a nanny and realized she could grow in a way that was interesting to her, valuable to her families—and a lot more lucrative than teaching preschool.
She has passed the International Nanny Association Exam, taken Yale courses on child rearing and Stanford courses on health across the gender spectrum. She has studied child psychology, newborn care, and resilience following trauma.
Currently working with a family in Los Angeles, Joline prepares a curriculum every month for the preschooler for whom she is responsible. This month’s theme is bugs, and she has planned a lineup of songs, stories and activities along with learning words in Spanish, French and Mandarin. She and the child even released 3,000 ladybugs into the wild.
“In this field, things change all the time,” Joline told the network news outlet. “What we did with our children five years ago is not what we’re doing now with regard to nutrition, socialization, education, and overall well-being. You have to keep up with that to help inform the parents.”
“As a nanny you have to have those specialties and you have to continue your education,” Joline says. “In other places, it may be fine to just have CPR training, but if you’re in the bigger markets, where you are expecting higher pay and working with higher-profile people, you need specialized skills to stand out.”
Research contact: @CNN