September 22, 2020
When Groucho Marx said “I refuse to join any club that would have me as a member,” he might not have been considering KitKat’s Flaver Club Sweepstakes.
Launching on September 21, the club will offer 200 fans the opportunity to be one of the first to taste some of the brand’s newest flavor innovations. The sweepstakes invites fans to enter—here—at no cost, for the chance to be selected to join a limited group KitKat insiders who will receive in-development products and club member swag, delivered straight to their doorsteps. Entries will be open for submission from September 21 at 9 a.m. (EDT), and will close on September Free29 at 11:59 p.m. (EDT).
Sweepstakes entrants who are selected to be club members will receive three kits during the debut year, which will start now and go through Spring 2021. The brand is excited to announce that the first kit will feature the highly anticipated KitKat Duo’s mocha + chocolate before it arrives on shelves nationwide this November.
“We listened to the overwhelmingly positive feedback from our recent KitKat flavor launches,” said Amy Minderman, a senior brand manager for the parent company, Hershey. . “It is important for us to hear feedback from our fans, so that we can continue to create flavors they love, so we are thrilled to introduce the Kit Ka.
No purchase is necessary to enter or win the sweepstakes. Entrants must be legal residents of the USA, and must be 18 years of age or older.
Research contact: @KITKAT