Posts tagged with "Just Salad"

What’s cooking: The quarantine diet

May 12, 2020

Now that we’re all sheltering in place, convenient and soothing comfort foods—like hot dogs, soup, and macaroni and cheese—are outselling the healthy options that prevailed pre-pandemic, Axios reports. Kimchi and kale? Not so much.

In fact, a lot of the foods that were trending at the beginning of this year—the plant-based meat substitutes, low-alcohol/no-alcohol drinks, and products billed as organic or sustainable—are not on our radar anymore,.

It’s back to the 1950s and 1960s, as frozen foods (vegetables, pizzas, entrees) enjoy historic sales increases, while canned goods and processed foods (soups, beans, tomato sauce) have been flying off of supermarket shelves.

And, Axios notes, meal kits are king:

On the beverage sidethe “sober curious” consumers who made “Dry January” such a big thing this year have been drowned out by the bored and anxious, who are driving up booze sales, quaffing “quarantinis” and hoisting Corona beer during Zoom happy hours.

“It goes back to what I can control and what will calm me down,” Suzy Badaracco, CEO of Culinary Tides, an agency that tracks trends for the food industry,  tells Axios.

By the same token, dairy, once villainized, is making a comeback. “It’s a complete protein, and it’s calming to the senses,” Badaracco says. “Whether it’s ice cream or cheese or butter—it’s comfort food.”

Faux meats — plant-based foods that are eaten primarily by non-vegetarians — have lost steam during the pandemic, and that trend will continue, Badaracco says. Even with a national meat shortage, she thinks people will seek out alternative sources of protein, like legumes, rather than imitation burgers.

“COVID-19 will push meat eaters back to animal protein at an accelerated pace, while vegetarians will celebrate plants being plants,” she predicted in an interview with the online news outlet.

And “sustainability sales,” which include organic foods, will continue to decelerate “due to cost, not desire,” Badaracco says.

Research contact: @axios