Posts tagged with "Jennifer Lopez"

‘Her biggest challenge will be credibility’: Can Jennifer Aniston conquer skincare?

Septembr 8, 2021

The question is not, which celebrity is launching a skincare line this year, but who is not? Jennifer Aniston is set to launch her own beauty brand, LolaVie, on September 8. But can even the über-popular star of Friends and The Morning Show make it in the ever-more-crowded celebrity beauty space?

The competition is fierce, with Ariana Grande, Hailey Bieber, Kim Kardashian and Harry Styles all rumored to be following Rihanna, Jennifer Lopez, Kylie Jenner and Alicia Keys into the skincare market, The Guardian reports.

Initially at least, fans buy into the celebrity brand as much as the products themselves. “Fans of Hailey Bieber, who’s in her early 20s herself, care more about buying into Hailey and her ‘cool girl’ status than product efficacy,” says Allison McNamara, founder of beauty company Mara.

But that doesn’t make for a solid long-term strategy. The road to Goop levels of success isn’t always obvious. “Celeb endorsements are a dime a dozen: you can’t build a brand off of that,” Jill Manoff, editor-in-chief of beauty website Glossy told The Guardian, adding, “Aniston’s biggest challenge will be credibility. She has access to the greatest dermatologists, cosmetic physicians. Her skin is not the result of some over-the-counter products.”

Manoff says Aniston would benefit from linking up with a dermatologist. “Selling herself as the expert would be a challenge.”

Credibility in the beauty world comes from independent (often called “honest”) product reviews online and social media engagement, says Manoff, and celebrities need to ensure they are establishing fans of the brand rather than fans of themselves.

Aniston’s fanbase, says McNamara, “is older than Bieber’s, which makes it even more challenging because her products need to work. Women in their 40s know good skincare and know when it’s working (and when it isn’t).” She says they are looking for “products that visibly improve skin concerns such as wrinkles, sagging and aging”.

There is one thing Aniston has got right even before launch, however. “Brands that don’t name themselves after the celebrity have more staying power,” McNamara told The Guardian. The challenge will be making LolaVie known separately from Aniston’s celebrity. “In terms of longevity, only time will tell.”

Research contact: @guardian

Why pink is the ‘statement-making’ hair color trend of the pandemic

January 13, 2021

In a time of pandemic, many celebrities are going out of their way to show that they are “in the pink.” Just last weekend, Chrissy Teigen unveiled a pink-purple do, while Jennifer Lopez’s stylist showed the actor and singer sporting a similar shade just before Christmas.

Variants of the color have dominated 2020’s biggest pop culture moments, and that looks set to carry on in 2021, reports The Guardian.

Justin Bieber went pink for his Yummy video in January, while Lady Gaga went pink in February for her Stupid Love video. And others such as Dua LipaMadonna and comedian Whitney Cummings dyed their hair rose, fuchsia, and bubblegum.

 “In the past year, we’ve sold one pink hair product every 30 seconds,” Alex Brownsell, co-founder and creative director of hair company Bleach, told The Guardian, adding, “which is a 50% increase from the previous year.”

There’s no doubt pink translates well on social. “As beauty influencers and consumers, we tend to lean towards things that are eye-catching and statement-making,” Los Angeles-based celebrity hair stylist DaRico Jackson told the news outlet. “Not only does pink pop on your page, but it matches up on all sides.”

Despite the apparent extremity of choosing the shade as a hair color, it is not an allegiance that needs to last forever. “It’s a low-commitment color that fades or washes out when you get bored of it,” commented Rachael Gibson, editor of the Hair Historian on Instagram.

She added the obvious:  “Pink is a very joyful, positive color, which is frankly what we all need.”.

Research contact: @guardian

A-Rod and J-Lo retain JPMorgan to raise money for Mets bid

April 22, 2020

After 22 years as a major league player—and nearly four years in retirement—baseball superstar Alex Rodriguez has decided he wants to be back in the game.

He and his fiancé, recording artist and actor Jennifer Lopez, have retained JPMorgan Chase to raise capital for a possible bid on the New York Mets, people familiar with the matter told Variety exclusively this week. .

The celebrity couple is working with Managing Director Eric Menell, the bank’s co-head of North American media investment banking, said the sources, who were granted anonymity because the matter is private. Menell didn’t respond to several requests seeking comment.

Representatives for Rodriguez and Lopez did not immediately respond to requests for comment.

The Wilpon family, which owns the Mets, said in December they were in talks to sell up to 80% of the Major League Baseball team to hedge fund titan Steve Cohen in a deal that valued the club at $2.6 billion. Under terms of that proposed deal, the Wilpons would’ve maintained control of the franchise for five years.

Negotiations fell apart after Cohen sought to amend the terms. Since then, the Mets have retained Allen & Co.’s Steve Greenberg to oversee the sale process.

According to the Variety report, it isn’t uncommon for an athlete, entertainer or celebrity to hold a limited position in a professional sports team. A-Rod’s former teammate, Derek Jeter, for instance, is a part owner of baseball’s Miami Marlins. The team’s managing partner is venture capitalist Bruce Sherman; while Jeter, who owns about 4% of the club, runs business and baseball operations. Jeter contributed about $25 million to the purchase of the team, which was sold for $1.2 billion.

A-Rod and J-Lo, as the recording artist is known, would similarly require deep-pocketed partners in order to pull off the purchase. Their combined net worth is about $700 million.

As a player, A-Rod entertained signing with the Mets as a free agent in 2000. He ultimately signed a record 10-year, $252 million deal with the Texas Rangers. He was then traded to the Yankees, where he won a World Series.

J-Lo is from the Bronx, home of the Yankees.

Unlike with Cohen, no preconditions regarding control of the team will be attached to the sale. Cohen holds an 8% stake in the Mets.

The Wilpons assumed control of the franchise in 2002 at a valuation of $391 million. Whoever buys the team will assume annual losses of at least $50 million, Variety said.

Research contact: @Variety