Posts tagged with "Jennifer Anniston"

‘Her biggest challenge will be credibility’: Can Jennifer Aniston conquer skincare?

Septembr 8, 2021

The question is not, which celebrity is launching a skincare line this year, but who is not? Jennifer Aniston is set to launch her own beauty brand, LolaVie, on September 8. But can even the über-popular star of Friends and The Morning Show make it in the ever-more-crowded celebrity beauty space?

The competition is fierce, with Ariana Grande, Hailey Bieber, Kim Kardashian and Harry Styles all rumored to be following Rihanna, Jennifer Lopez, Kylie Jenner and Alicia Keys into the skincare market, The Guardian reports.

Initially at least, fans buy into the celebrity brand as much as the products themselves. “Fans of Hailey Bieber, who’s in her early 20s herself, care more about buying into Hailey and her ‘cool girl’ status than product efficacy,” says Allison McNamara, founder of beauty company Mara.

But that doesn’t make for a solid long-term strategy. The road to Goop levels of success isn’t always obvious. “Celeb endorsements are a dime a dozen: you can’t build a brand off of that,” Jill Manoff, editor-in-chief of beauty website Glossy told The Guardian, adding, “Aniston’s biggest challenge will be credibility. She has access to the greatest dermatologists, cosmetic physicians. Her skin is not the result of some over-the-counter products.”

Manoff says Aniston would benefit from linking up with a dermatologist. “Selling herself as the expert would be a challenge.”

Credibility in the beauty world comes from independent (often called “honest”) product reviews online and social media engagement, says Manoff, and celebrities need to ensure they are establishing fans of the brand rather than fans of themselves.

Aniston’s fanbase, says McNamara, “is older than Bieber’s, which makes it even more challenging because her products need to work. Women in their 40s know good skincare and know when it’s working (and when it isn’t).” She says they are looking for “products that visibly improve skin concerns such as wrinkles, sagging and aging”.

There is one thing Aniston has got right even before launch, however. “Brands that don’t name themselves after the celebrity have more staying power,” McNamara told The Guardian. The challenge will be making LolaVie known separately from Aniston’s celebrity. “In terms of longevity, only time will tell.”

Research contact: @guardian

They ‘were on a break,’ but Friends reunion episode will film in March

November 16, 2020

After months of delays due to the ongoing COVID-19 crisis, the hotly anticipated reunion episode of Friends—the popular sitcom that aired from 1994 through 2004 and jump-started the careers of Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matt LeBlanc, Matthew Perry, and David Schwimmer—is due to start filming in March 2021.

Matthew Perry, better known as Chandler Bing on the series, made the announcement on Twitter on November 12, saying “Friends reunion being rescheduled for the beginning of March. Looks like we have a busy year coming up. And that’s the way we like it!”

Ben Winston will direct the special and executive produce alongside Friends executive producers Kevin Bright, Marta Kauffman, and David Crane. Warner Bros. Unscripted & Alternative Television and Fulwell 73 Productions are behind the program. Aniston, Cox, Kudrow, LeBlanc, Perry, and Schwimmer also are executive producing the special, with Emma Conway and James Longman on board as co-executive producers.

Research contact: @Variety