Posts tagged with "Industrial engineers"

A brush with greatness? 1 million people have joined this ‘no-frills’ electric toothbrush startup

January 11, 2019

Step away from the sink. It turns out that most of us stubbornly persist in brushing our teeth the wrong way—without the optimal instruments.

In fact, according to Simon Enever, an industrial engineer who designed the new Quip system along with his friend Bill May, “Years of toothbrush ‘innovation’ [have] barely improved the humble toothbrush and, instead, [have] only served to overshadow the far more damaging, habitual problems that still persist.

“Brushing too hard, not brushing long enough, not brushing twice a day, not replacing your brush, and not going to the dentist are issues that are ignored–yet have far greater impact on oral health than a ‘Bluetooth Ultra Sonic’ toothbrush alone could ever have,” he says, “We set out to address that.”

The two designers spent a year gathering insights from dentists. Enever says he was shocked to learn that the average person brushes his or her teeth for only one minute instead of the recommended two; and that most people wait around nine months to change their worn out electric toothbrush heads, rather than the dentist recommended three months.

Now, CNN Business reports, Quip has 1 million customers to whom it delivers dental education, a streamlined routine, automated upkeep, and $5 rewards for dental visits.

And the price is right. The starter kit costs $25 for a plastic model and $40 for a metal version. For a $5 fee, subscribers are sent a new brush head every three months

For $65 a year, a customer can purchase a prepaid plan that covers a starter set—electric toothbrush, multi-use cover/mount, and a larger toothpaste—and then continue to receive a fresh brush head, an AAA battery, and a large toothpaste every three months.

According to CNN, the battery-operated Quip uses sonic vibrations (where the motor vibrates the bristles back and forth) instead of rotations, providing “a higher level of cleaning.”

Each brushing is automatically programmed to last two-minutes and consists of 30-second intervals so that users can cover each zone in the mouth. Quip is meant to be portable and has a holder that can be attached to the wall with a suction cup.

The first shipment went out in November 2015 and the rest is history.

Research contact: @quip