October 15, 2020
Hydrow, the Live Outdoor Reality rower, has announced that stand-up comedian and actor, Kevin Hart, is joining the brand as Creative Director.
Founded in 2012, Hydrow is designed to be the Peloton of rowing machines and streaming classes. The company describes the equipment combined with video workouts as, “a full-body workout and immersive experience that takes you on waterways around the world, all from your home.” The growing list of rowing destinations includes London, Scotland, Miami, Boston, and beyond.
And, as for the motion of the rower, Hydrow says it will give the user, “Fitness powered by smooth, fluid movement and a community of friends, coaches, and teammates. This is more than a workout; this is an experience.”
Hart, himself, is a Hydro user. He says, “Hydrow has successfully kicked in-home fitness up a notch with its incredible experience, Far from a boring workout, I’m dripping in sweat within minutes and use more muscles in less time compared to other machines. Hydrow is next level and I’m proud to be a part of a brand that is positioned to revolutionize the connected fitness industry.”
The company stated in a news release, “In his new role, Hart will bring his unique perspective, vision, drive and passion for fitness to Hydrow as the brand continues to rapidly grow in the connected fitness industry.”
As Creative Director, Hart will use his massive influence, passion for fitness and out of the box thinking to support Hydrow across a variety of platforms, including content, advertising and social media.
He also will host a monthly row for Hydrow members where he’ll workout and personally engage with the community. Users will see him on the leaderboard under “HustleHart” and also hear him during these monthly rows. Known for his explosive sense of humor, Hart will provide fun and outrageous commentary throughout the workout.
Research contact: @Hydro_by_CREW