Posts tagged with "Home decor"

Home team: Gap and Walmart partner to introduce a new brand of home essentials

June 1, 2021

Gap and Walmart have announced a strategic partnership to introduce Gap Home—a new brand of home essentials available exclusively at Walmart, they announced on May 27.

With this launch, two of the world’s most iconic brands have come together to bring Walmart’s scale and Gap’s brand heritage to life through signature style in a new product category for the first time, Walmart said in a joint press release. 

Available to shop beginning June 24 exclusively on, the Gap Home launch collection will feature more than 400 items across home décor, tabletop, bedding, and bath, ranging in price from $15.88 for a Washed Denim Pillow to $64.98 for a T-Shirt Soft Jersey Reversible King Comforter Set perfect for dressing all spaces, from college dorms to forever homes.

New Gap Home seasonal and special collections will drop throughout the year and will be developed in partnership with Gap’s licensing agency, IMG.

“We’re thrilled that Gap selected Walmart as the exclusive retailer to debut its home brand. A hallmark of American fashion, Gap is the ideal partner to bring its timeless, signature style into the modern home to help customers design and decorate beautiful living spaces,” said Anthony Soohoo, EVP, Home, Walmart. “Over the past few years, we’ve focused on expanding our home assortment to bring high-quality, stylish home goods and decor to our customers at an unbelievable value. Gap Home is the latest example of how we’ll deliver on that mission.”

The new partners want shoppers to know that the Gap Home brand embodies optimistic, modern American style that bridges the gaps between individuals, generations and cultures. The launch collection is made with the planet in mind; and features quality materials like denim and chambray with unique finishes at a price point that is accessible to all customers. The Gap Home collection includes items made with organic cotton and recycled materials.

“Walmart is a global leader in the home space with extensive digital reach and distribution, and this partnership enables Gap to introduce a new category in a smart, scalable way,” said Mark Breitbard, president and CEO of  the Global Gap brand. “Gap Home at Walmart opens a new door for Gap as a lifestyle brand delivering timeless American Style in all new ways. We are excited for this growth opportunity, enabling even more customers to fall in love with Gap.”

Research contact: @Walmart

Show your ‘true colors’: Personality test matches you with your perfect decorating palette

June 21, 2019

We’ve all taken a variety of online personality quizzes—tests that promised to help us choose a dream job; assigned us to a Hogwarts house, and even determined once and for all which character on the show, Friends, we are most like.

Now, there’s a test that we’re sure we all will pass with “flying colors.” Sherwin-Williams is giving the standard personality quiz a home decor spin with the launch of its new ColorSnap Color ID quiz, Real Simple magazine reports.

After taking the quiz this morning (spoiler alert: I got “The Naturalist”), I know that I “embrace the outdoors and want to help everything around [me] thrive. [I find myself] most at peace when surrounded by nature, walking along a rugged trail or just sitting in the sun.”

What’s more, “I let in the fresh air” with a color palette of Pearl gray, Dark night, Pale moss, Suitable brown, Intellectual gray, Lemon verbena, Pewter green, Verde marron, Chamois, Creamy, Shitake, Natural tan, and Waterloo paints.

Instead of a singular color, the results guide you toward a range of 16 coordinated options to help you explore fresh paint colors you’ve maybe never considered. The paint colors aren’t bound to a specific home decor style, so no matter if your style is more modern farmhouse or warm industrial, you’ll be able to incorporate your favorite paint colors from the palette into your space.

And I learned all of this after answering just a handful of questions about my favorite couch (out of three choices), coffee table, wall hanging, musical preferences, and favorite plants.

In total, there are eight distinct personality types and color palettes, including a Minimalist range that’s full of soothing grays; and a Creative palette that features bold colors for confident home decorators, such as a peacock blue.

Curious which Sherwin-Williams paint colors are the most popular? Just check out the Nurturer palette, which features some of the brand’s best-selling paint colors. If you’re on the hunt for a crowd-pleasing shade of blue or the ideal shade of off-white, you’ll find it here.

Research contact: @SherwinWilliams

Don’t roll out the shag carpet for new home buyers

August 29, 2018

Does your home have avocado-green appliances, macramé hangings, or shag carpeting? Avocado may rule the menu these days, but as a choice for home furnishings? Not so much.

While many U.S. homeowners have kept their digs up-to-date and on-trend, the reality is that most homes still have outdated design elements., according to results of a recent poll posted on Builder online.

In fact, 70% of new or prospective home buyers report having outdated design features in their current residences. The six most common culprits for remodel-worthy features are:  linoleum floors (40%), popcorn ceilings (29%), wood paneling (28%), ceramic tile countertops (28%), shag carpeting (19%) and even avocado green appliances (8%)—according to a consumer survey conducted by Wakefield Research on behalf of Scottsdale, Arizona-based builder Taylor Morrison.

“This is why real and virtual house hunting is so popular,” says Sheryl Palmer, Taylor Morrison chairman and chief executive officer. “We all love to daydream and envision ourselves in a beautiful new environment. But keeping up with ever-evolving preferences for paint colors, home features, new technologies and how we expect to use our homes over the years, is difficult. We also know that home interior preferences vary by generation, by home style, by region, even by city.”

The firm relies on data from national consumer surveys like this one to stay focused on what home-buyers want, and address changing interests across all generations, Palmer adds.

Which features bring more buyers to new homes? Below are some highlights of the survey:

  • Overall, energy efficiency (62%), floor plans that can be personalized (58%) and easier maintenance (56% percent), are preferred over items like the latest technology (38%).
  • Inside a new home, wood flooring (65%) is considered the most essential feature, followed by USB and Ethernet ports (44%), a whirlpool tub (36%), and a sun room (34%). Millennials showed more of an affinity than older generations for a whirlpool tub (39% vs. 32%), home theater (30% vs. 24%), and wine refrigerator or cellar (21% vs. 12%).
  • When all generations were asked to describe how they use their existing dining rooms, 80% of   said, “I use it as a dining room,” versus 65% of Millennials—who are interested in nontraditional uses of this traditional space. In fact, more than one in four (30%) of those with a dining room say they use this space for something other than dining, and most often as an office, game room, or craft room.
  • Soft natural tones (77%) were the more popular interior paint colors for recent and prospective home buyers. However, deep, rich tones (54%) soon could take over. Nearly three in five (59%) Millennials want the interior walls of their home painted with darker, rich colors, compared to just 49% of their older counterparts.

Research contact: @Jenn4Builder