Posts tagged with "Happy Returns"

The great giveback: Retailers team up with FedEx, UPS, Whole Foods to make returns easier

December 29, 2020

Retailers and logistics companies have struggled to get shoppers’ holiday gifts delivered on time. Now, they’re gearing up for what’s expected to be a brutal season for unwanted, returnable goods headed back in their direction, The Chicago Tribune reports.

Following a coronavirus pandemic-fueled surge in online sales, up to $70.5 billion worth of online holiday purchases are expected to be returned—up from $42 billion last year—according to a forecast from commercial real estate brokerage CBRE.

Many retailers that encouraged people to start their holiday shopping early also have extended their return deadlines this holiday season—and have tried to make it easier, once you get in the vicinity of the store, to get your money back. Still, the Tribune reports, returns aren’t as seamless as clicking “buy” online—and most merchants don’t offer contact-free options that enable consumers to stay in the car during the return transaction.

It’s not just because people are buying more gifts online. It’s because there are more people shopping online, including some who typically prefer to shop in person and aren’t accustomed to buying online,  Steve Osburn, managing director of Retail Strategy at Accenture, told the Chicago-based news outlet.

.Shoppers also admit that they’re now more likely to buy the same item in multiple sizes; then, keep the one that fits. About 62% of U.S. shoppers said they “bracketed” purchases, up from 48% last year, often because they gained or lost weight or were shopping at a new store and weren’t sure what size to pick, according to a September survey by Narvar, a company that helps retailers manage returns.

Retailers prefer shoppers return items in stores rather than ship them back because they can get items back on shelves more quickly, Osburn said.

But this year, the desire to avoid unnecessary trips to stores could push more people to seek mail-in options. About 30% of consumers surveyed by Narvar said it was easier to ship items back, up from 25% last year.

Walmart this week announced that FedEx will pick up returns at customers’ homes. Customers still need to pack items for shipment, which can be tougher when people are working from home without access to a printer to print the shipping label, but the service is free for items shipped and sold by Walmart.

Earlier this month, Amazon announced customers can return items at 500 Whole Foods Market stores without a box or shipping label. Amazon already had a returns partnership with Kohl’s. Amazon shoppers also can return items at UPS locations, in some cases without packing them up.

Returns service Happy Returns partnered with FedEx this fall to let shoppers return items from brands like Everlane, Rothy’s and Steve Madden at 2,000 FedEx locations with no box or shipping label.

Happy Returns previously had about 600 locations, which were mostly at malls and retailers like Paper Source and CostPlus World Market. The new FedEx locations adds convenience while making the service “COVID-proof” since FedEx is an essential business that will stay open, CEO David Sobie told the Tribune.

And, as return drop-off options have expanded, use has grown. Nearly 30% of shoppers surveyed by Narvar in September said they had taken their most recent return to a designated drop-off location like a pharmacy or another retailer’s store, up from 16% last year. About 35% of shoppers took their return to a carrier to mail back and 12% returned their item to the retailer’s store.

Some retailers are also trying to streamline traditional store returns.

Dick’s Sporting Goods will let customers return items through curbside pickup, as long as the purchase was made with a credit or debit card. Others say shoppers must come inside to make a return, though Narvar CEO Amit Sharma said he expects more retailers to announce curbside returns in January.

Research contact: @chicagotribune

Many happy returns: Retailers are ratcheting up the competition over fast, convenient delivery. Next up? Returns.

November 25, 2019

U.S. shoppers are starting to expect instant gratification. Buy something online and you’ll see it on your doorstep sooner rather than later. But when you want to return that item? Not so fast.

Now, The Chicago Tribune reports, a growing number of online retailers—from e-commerce giant Amazon to small apparel and footwear brands—are teaming up with brick-and-mortar chains to make returns less of a hassle; or at least no worse than the  transaction a customer would experience in a traditional store.

“If people can’t see it or touch it (when they first buy it), they want the option to return it,” Scott Rankin, principal at KPMG BrandVoice in the retail sector, told the Tribune. “Sometimes, they want to do it in a physical store because it’s just easier.”

The trend already is in evidence: Since early 2019, customers have been able to return many items bought on Amazon at any Kohl’s store. And delivery companies UPS and FedEx are partnering with chains like CVS and Walgreens to give shoppers more places to pick up and drop off packages.

Even some smaller online brands now offer in-store returns through Happy Returns, a California-based company that lets shoppers return items from more than 300 digital brands at more than 700 locations nationwide, mostly in malls and in cooperation with national chains like Paper Source and CostPlus World Market.

The Happy Returns service enables companies such as Revole, a women’s apparel brand, and Rothy’s , a footwear brand, to tout easy returns on their websites, The Chicago Tribune reports.

In-person returns with Happy Returns, Revolve’s website says, require “No receipt, return label or shipping box necessary! You just provide your email address or order number and your refund will be initiated immediately.”

In-person returns generally mean quicker refunds, which seems to be the biggest attraction for shoppers, Happy Returns co-founder and CEO David Sobie told the news outlet. But customers also like being able to skip the “arts and crafts project” of prepping items for shipment, he said. Happy Returns gives customers refunds on the spot— no box required.

For stores accepting other brands’ returns, it can be a way to get new customers in the door. Online retailers, meanwhile, know hassle-free returns can make customers more confident about clicking “buy.”

With the holidays fast approaching, in-store returns programs are about to undergo a major test, the Tribune says. U.S. consumers are expected to spend nearly $144 billion online this holiday season, up 14.1% from last year, according to Adobe Analytics.

And those same consumers will be sending millions of unwanted items right back.

In fact, UPS told the Tribune that it expects to handle a record-breaking number of returns this holiday season, with more than 1 million return packages expected to be shipped each day in December, peaking at an estimated 1.9 million packages on January 2.

As for the retail partnership, when they are fully rolled out, both UPS and FedEx said 90% of the U.S. population will live within five miles of a location where they can pick up or drop off a package.

Most of the packages people drop off are returns, and they generally choose the location that’s closest or has the most convenient hours, Scott Harkins, FedEx’s SVP of Customer Experience Marketing told the news out.

“Really, it just comes down to convenience,” Harkins said.

Research contact: lzumbach@chicagotribune.com