Posts tagged with "Goop"

Gwyneth Paltrow signs with Netflix for Goop original content

February 5, 2019

Goop—the lifestyle and wellness juggernaut founded a decade ago by actress, fashionista, and social influencer Gwyneth Paltrow—is expanding its original content with a new docuseries on Netflix; an exclusive podcast partnership with Delta Airlines; and a slew of programming centered around beauty, food, and books, Variety reported exclusively on February 4.

But can you be populist and inspirational while touting $995 wireless headphones and $2,780 handbags? The new sponsors seem to think so.

Still untitled, Goop’s streaming series will hit Netflix next fall, comprising 30-minute episodes hosted by the site’s editors, chief content officer Elise Loehnen and Paltrow. The team will talk to experts, doctors, and researchers to examine issues relating to physical and spiritual wellness.

We were speaking to the platform question, and where our people are. They’re watching Netflix. Some of the more strategic, bigger stories we want to tell require a TV budget. Obviously, there’s no better partner in that,” Loehnen told Variety of the deal.

Loehnen’s content team of about 20 will work on shaping the series with Netflix, which she said seeks to dial up the aesthetics and quality of storytelling surrounding issues like mental, physical and sexual health — and address larger thematic questions the Goop audience has about leading optimal lives. It doesn’t hurt that Paltrow knows her way around a Hollywood set. The actress has appeared in over 40 films, including Avengers: Endgame, coming in April.

“Gwyneth is a highly visual, tactile person. The quality of everything that we produce is very important to her,” Loehnen said. “She’s always looking for white space. Whether it’s developing physical products or thinking of content. With this show, I think she’s only really interested in opportunities where we can uniquely be ourselves and do things potentially disruptive.”

Goop’s eponymous podcast also has signed an exclusive distribution deal with Delta Airlines. The podcast is hosted by Paltrow and Loehnen, and was one of the iTunes store’s most-downloaded in 2018. Beginning in February, eight episodes will stream on 600 Delta planes and push the show’s reach to over 18 million listeners, the company said. The inaugural batch will include a one-on-one conversation between Paltrow and Oprah Winfrey.

In addition to Netflix and Delta, Goop is developing standalone podcasts with in-house beauty expert Jean Godfrey-June (whom, Loehnen said, is the most popular staffer at the company’s Santa Monica offices), a food program hosted by an award-winning chef, and a Goop book club featuring author interviews and reviews.

In light of the digital content ramp-up, Goop will pause production on its quarterly print magazine and resume publication after the Netflix series hits.

Research contact: @MattDonnelly

‘Getting jaded’ could be good for you: The new face roller craze

December 12, 2018

Instagram seems to be “on a roll” when it comes to skin care: Forget the high-tech masks, the “friendly bacteria,” and the dry-brush exfoliation. The latest (ahem) “wrinkle” in style is jade rollers—not for your body, but for your face.

According to a December 10 report by Prevention magazine, “Jade rollers are not a skin care necessity, like face wash or moisturizer. However, if you enjoy pampering yourself and want to give your complexion a little TLC, jade rollers can be a helpful addition to your daily routine, especially if you deal with puffy skin.” Others praise the rollers for firming the skin, increasing circulation, and decreasing inflammation.

For the uninitiated, a jade roller is a small beauty tool that looks like a miniature paint roller—except it’s made of stone and owning one is viewed as chic and upscale In the same way that your muscles feel more relaxed after a nice massage, the skin on your face can experience a release of tension when you use a jade roller properly, according to the fanbase on Instagram.

Prevention informs us: “Take one look through the 30,000 posts tagged #jaderoller on Instagram and you’ll find countless women massaging their face with the tool, often after applying a sheet mask or serum.

The use of the gemstone jade plays a vital role here, Prevention notes—thanks to its ability to maintain a cool temperature, despite being exposed to body heat. In fact, one of the ways to tell if it’s really jade in the first place is to place the stone in the palm of your hand. If it warms up, then it’s not jade.

How exactly does it improve your facial skin? “We do know that fluid tends to accumulate in the soft tissue of the face and around the eyes, which can worsen with allergies, rosacea, high blood pressure, and hormonal changes, and it can start to change the texture of the skin on the face if left there for prolonged periods of time,” Dr. Erum Ilyas, a dermatologist at Montgomery Dermatology in Pennyslvania, told Prevention in a recent interview. “Aside from medications, the use of a jade roller to gently work this excess fluid back into the lymphatic system can help control the effects of this swelling.”

If your goal is to reduce puffiness under the eyes and mitigate dark circles, it’s best to keep your roller in the refrigerator prior to use, Dr. Ilyas advises.

“A desired eye and face serum must be applied to clean skin prior to rolling as well, ideally one containing hyaluronic acid, which holds up to 1,000 times its weight in water,” Bobbi Del Balzo, lead medical aesthetician at the Deep Blue Med Spa in New York, told the magazine. Another handy hint: You can apply a hydrating sheet and use the jade roller over it.

For lymphatic drainage, it’s all in the technique, says Dr. Ilyas, and should take a few minutes at most:

  • Start with the bottom of the face—specifically the center of the chin—and work your way up, rolling outward across the jaw and up toward the ear. Follow this same pattern all the way out towards the cheek.
  • Next, start adjacent to the nose and roll outward over your cheek towards your ears.
  • Using the smaller stone end of your jade roller, work from the inner lower eyelid over the gentle skin under the eye and outward to the temple.
  • Place the roller between your eyebrows and roll out over each eyebrow, again slightly above this area, then straight up towards the hairline.

If you are intrigued, the cost is not too high. Many face rollers are under $20, and most are under $100.

Just how trendy are these face rollers? Even Gwyneth Paltrow’s Goop has one for sale—a doo-hickey that is made of rose quartz and, the website claims, will “wake up your entire face” for just $45.

Research contact: @jennsinrich

Is Gwyneth Paltrow’s ‘Goop’ duping readers by giving them the wrong ‘poop’ on products?

October 30, 2018

Goop, the lifestyle brand—and blog—created by actress Gwyneth Paltrow, has been reported to the U.K.’s trading standards and advertising watchdogs over allegations that it makes misleading claims about its products, CNBC reported on October 29.

The Good Thinking Society, a non-profit charity that campaigns against pseudoscience, confirmed to CNBC that it had submitted the complaint about Goop to the U.K.’s National Trading Standards and Advertising Standards Authority. The news was first reported by The Sunday Times newspaper on October 28.

The complaint, seen by CNBC, alleges that Goop’s “wellness” products are advertised misleadingly and make “potentially harmful” claims. It also holds that Goop’s advertising could encourage customers to “use products which could cause direct harm” and that some of the firm’s health claims about its supplement products are “unauthorized.”

Paltrow’s firm was founded in the United States in 2008, and opened its first pop-up store in the U.K. in September. The charity listed 113 examples of Goop’s advertising that it says are in breach of the law.

One of Goop’s products, called The Mother Load—A $90, 30-day regimen of vitamins for pregnant and post-pregnant women—promises to deliver 110% of the “daily value” of vitamin A for adults and children aged four and above, and 69% of the daily value for pregnant women.

That may seem promising—however, Britain’s National Health Service and the World Health Organization both recommend against taking supplements containing vitamin A during pregnancy. Indeed, the NHS website recommends that pregnant women “avoid taking supplements that contain vitamin A.”

Dr, Susan Beck, SVP of Science and Research at Goop, told The Huffington Post on October 28, “When used as recommended, goop’s the Mother Load supplements are safe during pregnancy. The Mother Load contains a very moderate 450 mcg (micrograms),” or 1500 IU (international units), “of vitamin A (preformed vitamin A as retinyl palmitate), which is less than the recommended daily intake of 600 mcg per day (per NHS).”

Beck added: “The Mother Load package contains a warning that pregnant women should not consume more than 10,000 IU vitamin A daily due to risk of birth defects. To provide you with more context — all pregnant women need vitamin A.”

Laura Thomason, project manager at the Good Thinking Society, said in a statement that she emailed to CNBC: “It is shocking to see the sheer volume of unproven claims made by Gwyneth Paltrow’s Goop about their products—especially given that some of their health advice is potentially dangerous.”

Thomason added: “Gwyneth Paltrow may well have good intentions, but she and her company sell products with claims that could clearly mislead customers. Just because Gwyneth has an Academy Award, it does not mean that Goop should be given an easy ride compared to other big corporations.”

This is not the first time—even this year—that Paltrow’s Goop has been the target of legal action. The blog settled a $145,000 lawsuit with California prosecutors last month over the advertising of a jade and rose quartz egg which it claimed could balance hormones and regulate menstrual cycles.

Research contact: @Ryane_Browne_