June 24, 2020
Although the Worchestershire, England-based brand—made with essential oils, aloe vera, olive oil, and other “thoughtfully chosen ingredients”—is new in the U.S. market; in the U.K., it is the #1 Décor Display hand wash brand, the company claims.
Available in four key fragrances—Lemongrass & Ginger, Sea Kelp & Peppermint, Rose & Geranium, and Oud, Cedar & Amber—the Goodness collection is inspired by nature with blended plant-based formulas, according to Baylis & Harding.
All four soap options “use only the finest, natural and organic extracts and essential oils to deliver a 98% naturally derived formulation that is 95% biodegradable, packaged within a 100% PCR (post-consumer recycled) bottle,” the company promises.
The dermatologist-approved hand wash line also is dye free, paraben free, silicone free and uses a mild coconut-derived surfactant as an alternative to sulfates.
Target will sell each bottle for $5.99—slightly more pricey than the Mrs. Meyers brand.
Research contact: @Target