May 6, 2020
Domestic diva Martha Stewart—who is stuck at home, like the rest of us—has decided to offer her lifestyle wisdom, as well as a home furnishing collection, online online during the lockdown.
Stewart has launched a digital how-to series called “Homeschool with Martha” offering how-to tips on recipes, decorating, and crafts for the kids; as well as a collection with wildly popular DIY online furniture company Wayfair to help fans make their living spaces feel more like home while in quarantine, Fox Business reports.
The collection features furniture, accents, appliances,and linen for every room in the house—including bedding, wall art, kitchenware, and chairs, end tables and bedding accessories with prices ranging between $29.99 for a striped sheer single curtain panel to $579 for a loveseat.
Shares of Wayfair opened higher Tuesday after the Boston-based company reported a loss of $285.9 million in its first quarter, Fox Business reported. Its losses, adjusted for stock option expense and non-recurring costs, were $2.30 per share, which beat Wall Street expectations.
Each collection is inspired by one of Stewart’s four homes—among them:
- Perry St, a modern take on her glassy condos in Manhattan’s West Village;
- Skylands, named for her Maine cabin which is a more timeless aesthetic;
- Lily Pond in East Hampton,with a more coastal vibe; and
- Bedford, a rustic, farmhouse-chic homage to her upstate New York property.
The launch comes at a time when some Americans are filling their idle time with DIY home improvement projects like remodeling rooms, planting their own gardens or repainting. And while a slew of retailers have filed for bankruptcy due to COVID-19-related store closures, the home furniture market is seeing continued growth.
“Millions of new shoppers have discovered Wayfair while they shelter in place at home,” Shah said, as reported by the Wall Street Journal.
Research contact: @FoxBusiness