Posts tagged with "Fortune"

Nike pulls ‘Betsy Ross Flag’ sneakers off shelves after Colin Kaepernick intervenes

July 3, 2019

Nike pulled its special, commemorative Fourth of July sneakers featuring a “Betsy Ross Flag” from store shelves this week after former San Francisco 49ers Quarterback Colin Kaepernick—best-known for taking a knee during the playing of the national anthem as a protest against police brutality—complained that the company shouldn’t use a colonial symbol that he and others see as offensive, The Wall Street Journal reported.

Kaepernick, who remains a national hero for his gesture, also has clout and leverage with Nike: He was named the new face of the sportswear and footwear firm’s “Just Do It” marketing campaign in February.

According to a report by Fortune, the Betsy Ross Flag design on the Air Max 1 USA was intended as a celebration of U.S. Independence Day—with a flag that featured 13 white stars in a circle on the heel. The design was created during the Revolutionary War.

“Nike has chosen not to release the Air Max 1 Quick Strike Fourth of July as it featured an old version of the American flag,” said Mark Rhodes, a spokesman for the company, in an email to the media on July 1.

Kaepernick contacted the company after the shoes were posted online, saying the flag is an offensive symbol because of its connection to an era of slavery, the newspaper said.

Research contact: @Nike

Nina Hale offers ‘fur-ternity leave’ to new pet parents

August 22, 2018

It’s a “pawse” that refreshes and reassures employees: On August 20, Minneapolis-based  Nina Hale, a digital marketing agency, announced new employee benefits, including a “fur-ternity leave” policy that gives new pet parents a week of work-from-home days to spend with their four-legged companions as they adjust to a new home.

“Part of embracing employee satisfaction as a business priority means recognizing important life events that happen outside of the office,” said the company’s CEO, Donna Robinson. “If we want to continue to set the example as a top workplace, it is crucial to offer innovative benefits that help to preserve the work-life happiness of our employee owners.”

Maintaining its status as a best place to work is a priority for the agency, which has been awarded 16 top workplace honors in its 13-year history. In addition to fur-ternity leave, the agency also offers competitive maternity and paternity leave policies for new parents.

Nina Hale also has doubled its summer work-from-home policy, in order to give employees the flexibility of working from outside the office for up to four days per month. With another Minnesota winter just around the corner, many employees make use of work-from-home days to enjoy the warm weather.

According to a 2016 report by Fortune,  more businesses than ever before are offering pet health insurance and/or allowing pets to be brought to work.

What’s more,  an article published earlier this summer by the Society for Human Resource Management noted the idea of what’s more commonly called “pawternity leave” is indeed a growing trend—as are pet bereavement leaves and time off to take a pet to the veterinarian.

Such policies can translate into engagement and retention. Ninety percent of employees in pet-friendly workplaces feel highly connected to their company’s mission, fully engaged in their work and willing to recommend their organization to others, according to a survey of 2,002 full-time workers nationwide conducted last December by the Human Animal Bond Research Institute (HABRI) and Nationwide, a health insurance provider.

Research contact: @HABRITweets