Posts tagged with "Food & Wine magazine"

Capitalizing on a caustic craze: Glenlivet offers edible whiskey ‘Tide Pods’

October 8, 2019

They may not be detergent-filled, but these colorful capsules definitely are not what you want your child or teenager to pop in his or her mouth.

Now that Tide Pods and other similar suds-filled pouches are being sold in child-proof containers—stopping a series of poisonings that occurred after kids either accidentally or intentionally consumed the candylike cleaners—there’s now another pod that should be kept out of the hands (and mouths) of babes.

Upscale whiskey brand The Glenlivet has just announced its new “Capsule Collection” which enables consumers to pop a pod of booze directly into their mouths, Men’s Health magazine reports.

The new range includes three new Founders Reserve-based cocktail recipes—each held within pods that are biodegradable and edible, and are made from seaweed.

“The Glenlivet has released an original whiskey drinking experience,” states a promotional video. “A collection of edible cocktail capsules made from seaweed, meaning no need for a glass, ice, or a cocktail stirrer.”

The capsules in the new collection are similar in size and appearance to detergent pods, bringing back memories of the highly dangerous “Tide Pod challenge” from last year, which saw a frankly mind-boggling number of teenagers eating the colorful, poisonous pods in internet videos. The striking resemblance that the Glenlivet Capsule Collection bears to Tide Pods has got some people thinking the whole thing is a hoax.

But far from being a joke, the Capsule Collection is being sold as a limited-time offer for London Cocktail Week, which runs from October 4 to October 13. And while some people have criticized the pods for cheapening or taking away from the experience of enjoying a whiskey, Men’s Health notes that others actually are praising the innovation behind the biodegradable packaging, and the fact that a single use edible pod might make cocktails more accessible to individuals who have limited mobility or dexterity.

A spokesperson for The Glenlivet told Food & Wine magazine that the capsules are not yet available or approved for consumption in the United States—but don’t be surprised if that changes in the near future.

Research contact: @MensHealth