Posts tagged with "Father’s Day"

Call Dad on Father’s Day!

June 17, 2019

Looking for that last-minute Father’s Day gift? Just don’t forget to pick up the phone. The number-one present that 2,000 U.S. dads said in a recent survey that they wanted for their big day is a phone call from their kid(s), SWNS Digital reports. Fully 47% said they wanted to hear from children and grandchildren—literally.

The new survey, conducted by OnePoll on behalf of Omaha Steaks, found that 57% percent of dads actually admitted that the third Sunday in June is their favorite day of the year.

After the phone call, most Dads thought that a good meal would make them happy. Four in ten American fathers (41%) said a big juicy steak would make their day this year (no surprise, when the survey is by Omaha Steaks!).

In fact, 79% of dads say they like to bond with their children over food. But if it’s a cook-out you’re after, stay off the grill, because one in three dads say that if someone is grilling, it’s gonna be them.

Another no-brainer: Fully 38% said they could really just go with some peace and quiet.

Taking in a ball game with the family also scored high, with another 38% saying that sounded like a lovely Father’s Day treat. And slightly fewer (33%) said they just want to be able to watch what they like on TV.

Finally, when it comes to physical gifts, go light on the ties and socks—and abolish anything imprinted with “World’s Favorite Dad.” In fact, 64% of survey respondents said they never wanted to see anything with those three words again.

Research contact: @OmahaSteaks

This Father’s Day, don’t ‘tie one on’

June 14, 2018

More than three-quarters (77%) of Americans will celebrate Father’s Day on Sunday, June 17, and they will spend an average of $133 per person—or a grand total nationwide of $15.3 billion—to treat dad to special breakfasts, outings, clothing, gift cards, electronics and more, based on findings of a survey by the National Retail Federation.

But if you are thinking of buying him some ties, think again. Dads ranked the two items they least wanted on their special day as candy (10%) or a tie (7%), based on another survey, this one conducted online by Propeller Insights on behalf of Ebates.

What does the pater familias really crave? Shiny, new electronics will put that smile on his face. The study found that dads care more about receiving an actual gift (44%) than do moms (26%), who would be just as happy with homemade cards and scrambled eggs on a tray on their holiday in May.

How about an experiential gift, like a trip? Only 10% of dads were all-in, but more than 56% of Americans said they wanted to get their fathers out of the armchair and go somewhere. A camping trip and a staycation are the top Father’s Day trip choices (22% each), followed by a trip abroad (13%).

And while you are celebrating, try to remember or include those whose fathers are not living at home or have passed away. According to the U.S. Census Bureau, 24 million children—one out of three—live without their biological fathers. A substitute always is appreciated!

Research contact: pr@ebates.com