Posts tagged with "Fast Company Magazine"

More than meets the eye: Lululemon’s new coat shapeshifts into 26 designs, from trench to puffer

October 17, 2019

Vancouver, Canada-based fashion house and retailer Lululemon has designed a new coat that is like something out of the Transformers series.

Made n collaboration with London-based designer Roksanda Ilinčić, the “Inner Expanse Infinity Coat” is a pink ankle-length puffer coat, with a purple waterproof trench coat layer on top of it, and it’s topped off with a large puffer hood, Fast Company reported on October 16.

In campaign images, the news outlet says, a woman wears the $998 garment in a wheat field at sunset—as if it were a gown, with the puffer billowing gloriously behind her.

Indeed, Fast Company notes, “The coat encapsulates Ilinčić’s iconic aesthetic: Her love of bold colors and her feminine touch, full of ribbons, draping, and flowing fabrics. She’s best known for her collections of cocktail dresses, silk blouses, and pantsuits that come in crimson, peach, and orchid.”

Thanks to subtle, hidden buttons and zippers, the Infinity Coat can be transformed in 26 different ways. Among its many variations, it can be flipped inside out to reveal a purple puffer exterior, or the sleeves can be removed to create a vest. And to make it even more convenient, the puffer can be neatly packed into a little pouch in one of the pockets, making it easy to throw into your luggage.

The coat takes an important trend in recent outerwear design—adaptability—and pushes it to its most logical extreme.

And it’s just one part of a 16-piece collection that Ilinčić designed for Lululemon. The items include tights, joggers, and workout wear.

Although Lululemon is known for its workout wear, in recent years, Fast Company reports, the company has focused on designing streetwear, including launching The Lab, a high-end fashion-forward clothing line.

Research contact: @FastCompany

Airlines finally are fixing the middle seat

July 24, 2019

Airplanes are the place where personal space goes to die. We all know that. And the middle seat is a purgatory of jam-packed limbs and compressed body parts.

But what if the airlines were to completely rethink middle seats to make them more capacious and comfortable?

In 2017, Fast Company reported on a landmark airplane seat called the S1. Its design was unique in that it staggered the typical three-seat arrangement, so that middle-seat passengers were perched slightly behind others in their row.

The big news: Last month, U.S. airlines received approval from the Federal Aviation Administration (FAA) to install the S1 seating configuration on planes; an undisclosed U.S .airline will be putting them on 50 planes by the end of 2020, Fast Company says.

The S1 has been in development for five years, by the team behind at Lakewood, Colorado-based Molon Labe Seating. Designed for commuter flights of only a few hours max, the S1 moves the middle seat a few inches lower than, and back from, the aisle and window seat. It also widens the seat by about three inches.

This allows your arms, shoulders, thighs, and elbows to spread just a bit more than they otherwise could, without giving the seat more legroom or reducing a plane’s seating capacity (which translates to profit margins for airlines).

“We have discovered that what looks like a small stagger actually makes a huge difference. The trick is to actually sit in the seat. In fact our main sales tool is to ship seats to airlines so they can sit in them,” says Molon Labe founder Hank Scott.

“I have watched this several times—airline executives see the seat, nod their head and then say they get it. Then we ask them to actually sit down, next to a big fella like our head sales guy Thomas [6-foot-6, 250 pounds]. Within a few seconds they [really] get it—they stop being an airline executive and switch into passenger modes.”

The seat pairs this staggering effect with a two-level armrest design to eliminate the inevitable elbow fights that happen when six arms battle over four armrests. This approach works better in visuals than explained, but basically, the aisle and window passengers end up using the front ledge of the rest, and the middle passenger uses the rear portion.

Aside from the S1, the company is working on similarly staggered S2 and S3 models, which are built for long-haul flights and could be out in the coming years.

Research contact: @FastCompany