Posts tagged with "Fashionista"

Now Moms can ‘Rent the Runway’ for their budding fashionistas

April 8, 2019

Is your child a budding fashionista or influencer? Does she have a unique sense or style? Or are the clothing trends that are popular at your child’s school just too rich for your wallet?

Now, there’s a solution that won’t break your bank account: On March 28, Rent the Runway—an online service that has been successfully offering designer dress and accessory rentals to women since 2009—announced that it has added kids’ items to its website, suitable for Vogue Bambini.

Rent the Runway CEO Jennifer Hyman, who is a mother herself, told Business Insider recently that this was a natural extension of the business. Many of the service’s 11 million members have children, and these women are deciding what their children wear, she said.

Kids are constantly growing out of their clothes, so there is an economic and environmental advantage in not having to buy lots of new clothes. But, it also means that mothers can dress their kids in fancy clothes without worrying about those items being ruined.

“Kids are messy,” Hyman said. “With this launch, you’ll never have to worry about a stain or a spill because Rent the Runway handles everything.”

The new offering will function as an extension of the monthly subscription services Unlimited and Reserve. Members will be able to include kids’ items in the four pieces of clothing or accessories they are able to rent via the unlimited service or add on items for an extra fee.

The brands on offer include Chloe Kids, Fendi Kids, and Stella McCartney Kids, with a mix of special occasion and everyday wear.

“Nothing is off the table for Rent the Runway,” Hyman said when asked about the likelihood of offering menswear or home decor items in the future.

Research contact: @businessinsider

Dia serves the 70% of U.S. women whom the fashion industry ignores

November 21, 2018

Nearly 70% of American women—about 100 million coast-to-coast—wear a size 14 or larger, according to market research firm Houston-based Plunkett Research. But what are they wearing? Only 18% of the clothing sold in 2016 was considered plus-size, Port Washington, New York, market research firm NPD found in a recent study covered by the cable network CNBC.

On a personal level, that’s something that Nadia Boujarwah, CEO and co-founder of New York City-based Dia&Co, has realized for a long time. The former Wall Street executive says on her company’s website, “I’ve always loved fashion, but struggled to find clothes that fit my body and worked with my personal style. I’ve been everything from a size 12 to a size 22 and I couldn’t help but notice, no matter my size, that there was nothing for me.”

Indeed, she told CNBC in a recent interview, since the retail industry isn’t catering to this majority, “the average plus-sized woman is only spending 20 cents on the dollar that women in smaller sizes are spending on apparel.”

“So instead,” Boujarwah says, “I co-founded Dia&Co in 2014 [along with Lydia Gilbert], as a way for women just like me to embrace their individuality. It grew out of a personal need and now, Dia&Co is a place where everyone can explore all the incredible things that style can really do.”

The company offers clients personal styling exclusively in sizes 14 and up, as well as monthly boxes of curated plus-size clothing. A spokesperson for the company said the styling service has had more than 1 million users and ships to all 50 U.S. states.

Like the popular online retailers, Stitch Fix and Trunk Club, Dia&Co asks prospective customers to complete a profile, and then a stylist curates the items that are shipped to her. Dia charges a $20 styling fee, and the customer pays for the clothes she wants to keep.

Boujarwah told CNBC that her company is not only helping the customer find clothes, but it’s helping create clothes as well. “We do everything from work with brands to enter plus for the first time,” she said. “We build our own brands, all the way down through really creating the content and the community, to inspire her to participate.”

She added: “If you think about how many problems that are inherent” among plus-sized women, Boujarwah explained, Dia has taken “a very comprehensive view, and we’ve really said every part of this challenge for her is our job.”

Research contact: @erincstefanski