Posts tagged with "Facebook Watch"

Bob Woodruff Foundation and NY Comedy Festival present first-ever virtual Stand Up for Heroes

November 11, 2020

New York’s highly anticipated night of hope, healing, and laughter honoring America’s veterans and their families—the 14th annual Stand Up for Heroes benefit—is going virtual this year; with support from a team of celebrities including Bruce SpringsteenJon Stewart, Prince Harry, Tiffany Haddish, Brad Paisley, Ray Romano, Patti Scialfa, Sheryl Crow, Nate Bargatze, Ronny Chieng, Jeannie Gaffigan, Mickey Guyton, and Iliza Shlesinger.

The benefit will air Wednesday, November 18 at 9:pm (EST) on ABC News Live, TikTok, Facebook Watch, Cheddar, Twitch, and Armed Forces Network.

Stand Up for Heroes was started by ABC News correspondent Bob Woodruff 14 years ago, shortly after he suffered devastating head injuries in Iraq while covering the war.. Over the years, it’s grown from New York’s Town Hall, to the Beacon Theater, to the 5,600-seat Theater at Madison Square Garden. The lineup shifts from year to year, but Springsteen has been a part of nearly all of them. Each time out, he plays a brief acoustic set and even tries out a few jokes, Yahoo News reports.

Hosted by Jon Stewart, the event also will highlight inspiring moments, memorable surprises, and stories of resilience ;while recognizing the men and women who have served in our nation’s military, the organizers said in a press release.

Stand Up for Heroes is presented by the Bob Woodruff Foundation and the New York Comedy Festival—and is also supported by Vehicles for Veterans, and sponsored by Craig Newmark Philanthropies and Veterans on Wall Street, led by Citi, HSBC Bank, and Wells Fargo.

SUFH has featured immense talent over the past 14 years, including comedians and performers Tony Bennett, Jimmy Carr, Ronnie Chieng, Eric Church, Stephen Colbert, Sheryl Crow, Jim Gaffigan, Ricky Gervais, Whoopi Goldberg, John Mayer, Seth Meyers, Hasan Minhaj, John Mulaney, Trevor Noah, Conan O’Brien, Red Hot Chili Peppers, Jerry Seinfeld, Bruce Springsteen, Jon Stewart, Ray Romano and Robin Williams.

Research contact: @YahooNews

Digital publishers see the future—and it is streaming video

May 2, 2018

Digital publishers are doubling down on new TV-like video programming— specifically with streaming services, like Netflix, as well as with linear TV networks—Axios reported on May 1.

Indeed, a Nielsen Total Audience Report found that, as of June 2017, 69.5 million U.S. TV households owned at least one Internet-enabled device capable of streaming content to the television set.

And, as streaming video becomes an increasingly integral part of home entertainment, publishers are seeing a new way to reach their target audiences. The latest developments, according to Axios, include the following:

  • The New York Times announced on April 30 that it will turn its medical column, “Diagnosis,”’ into a Netflix series.
  • It joins Buzzfeed, Vox and Fusion Media Group, which all have inked deals with Netflix this year, for programs varying in length. (Buzzfeed shows will run roughly 15 minutes per episode.)
  • Conde Nast has distributed its original content series, “The Fashion Fund,” on Amazon since 2016.

The social media sites also are turning their attention to show-like content, pushing publishers to create content partnerships on their video channels, like Facebook Watch and Snapchat Discover.

While monetization opportunities vary by platform, advertisers see premium on-demand video as a solid branding opportunity. It has “the potential to create deeper context while building communities for brands who go all in with this approach,” Laura Correnti, EVP of marketing and communications strategy agency Giant Spoon, told Axios.

Research contact: news@axios.com