Posts tagged with "Equinox"

NutriDrip to offer aging and hangover IV infusions at Wynn Hotels and Equinox

January 16, 2020

At Clean Market, New Yorkers have a wide menu of healthy offerings to choose from, such as “superfood smoothies” and bowls. Also available à la carte: vitamins delivered intravenously at the NutriDrip bar, CNBC reports.

They are not cheap, but the 30-minute IV infusions—administered by medical professionals—are growing in popularity.

And lately, CNBC says, they’ve been attracting new business partners, too, from the Wynn Hotel, which plans to start offering NutriDrip in Las Vegas early this year; to fitness and lifestyle company Equinox. Indeed, Equinox executives Jeffrey Weinhaus and Harvey Spevak were early investors in NutriDrip.

NutriDrip sells 15 vitamin infusions. The classic Nutribody drip aims to support fat loss with a combination of l-carnitine, taurine, vitamin C, and B complex, among others.

There also are popular hangover remedies—Basic Recover, Super Recovery, and Mega Recovery— which range in price from $119 to $199, depending on how much you’re hurting from the night before.

What’s more, the Nutriyouth drip claims the ability to “help stop cellular aging in its tracks” with a mixture of anti-aging enzymes, molecules and vitamins for $599.

Founded five years ago, NutriDrip is looking to expand in 2020 with a Series A funding round in the first half of this year. Executives declined to say how much money they’re looking to raise.

“Over the last three years, IV nutrient therapy, specifically NutriDrip, has grown, at like a 60% to 80% year-over-year growth rate, even while opening new stores,” co-founder Asa Kitfield told the cable business news channel. “So we’re really excited to see what sort of saturation the market can see on like a local and national basis.”

“As many of our guests now expect a more holistic set of wellness options, we have evolved to include broader wellness themes related to functional wellness, physical fitness, and healthy cuisine,” a Wynn Hotel spokesperson told CNBC; adding “providing IV therapy is one more way to help our guests maintain personal wellness routines while they are traveling.”

Celebrities, including Madonna, Rihanna and Simon Cowell, are reportedly fans of IV vitamin treatments, but it’s drawn some controversy.

“Anytime you poke a hole in somebody’s vein, there is some risk that they’ll bleed excessively. There’s also some risk that they will clot excessively,” Dr. David Katz, founding director of Yale University’s Prevention Research Center told CNBC. “So the risks are not great. And the risks are not very common, but there are risks, and the only way to justify any risk in medicine is by a greater likely benefit.”

The doctor said there is “minimal evidence that there is any meaningful benefit for most people.”

On the other hand, Kitfield said NutriDrip doesn’t make grand promises about its treatments—but the company and customers clearly believe in its benefits.

“When you look at our business, where 50% to 60% of our revenue comes from regulars, and that’s why we continue to grow, the proof is kind of in the pudding,”Kitfield said.

According to the Global Wellness Institute—a nonprofit that tracks the $4.5 trillion industry—while IV therapy and alternative medicine is a small portion of the overall spending, it’s among the fastest-growing sectors.

Research contact: @CNBC

Equinox to go up against Peleton and Mirror for streaming fitness supremacy

August 16, 2019

Earlier this month, Stephen Ross, the billionaire owner of the popular fitness brands, Equinox, SoulCycle, Precision Run, and Blink Fitness, sparked outrage and calls for a boycott of his businesses when he hosted a fundraiser for President Donald Trump in the fashionable Hamptons area of Long Island, New York.

But that hasn’t slowed down his push into the fitness category. In fact, Ross now has announced his intentions to take on Peloton, the New York City-based exercise equipment and media company that has revolutionized the home biking experience—connecting users to live and on-demand streaming on-screen classes across a variety of devices for $39 per month.

According to a report by Fast Company, Ross’s new digital venture will include two separate pieces of hardware and personalized content representing Ross’s portfolio of brands.

Slated for launch this fall, the platform will pair with a new stationary bike identical to the one found in SoulCycle studios—with the addition of an attached screen. Equinox also will sell its proprietary Woodway treadmill, which can already be found at its Precision Run studios.

The new digital venture (which has not yet been named, Fast Company says) will include all the brands’ signature workouts—led by top instructors—in one network. It is not meant to replace the live studio experience, rather to serve as an addition for dedicated members who want an at-home offering.

The new digital venture puts Equinox in direct competition with Peloton, which also boasts both treadmill and stationary bikes along with a broad range of fitness content. Last year, Peloton opened a new production studio dedicated to yoga and meditation in New York City. The streaming giant is now valued at more than $4 billion.

Peloton stands out in the $14 billion home fitness equipment market, but it’s becoming an increasingly crowded space: Fast Company notes the long list of competitive startups—among them,  Mirror (personal training, yoga), Crew (rowing), and Tonal (weight lifting) ; all of which are attempting to do what Peloton did for the indoor bike.

While approximately 16% of the U.S. population holds a gym membership card, a recent survey found that 54% of Americans who work out at least once a month are interested in buying an at-home fitness system.

Over the last few years, Equinox members increasingly have demanded more ways to interact with the brand on their own schedule. Around 86% of them would like to spend more time with the brand than they get to, according to a recent survey of SoulCycle riders.

The new platform will integrate live and recorded original video and audio content–and will start with an invitation-only launch in the fall, with the at-home equipment available for purchase by the winter. A more public rollout is set for early 2020.

Research contact: @Equinox_Service