Posts tagged with "Entrepreneur magazine"

The ‘Hygiene Hand’ was designed by a paramedic to keep your fingers germ-free

May 8, 2020

Staying germ-free is a full-time preoccupation for most of us during the pandemic—but paramedics are particularly imperiled. Not only are they on the front lines, racing to save the lives of those most seriously ill with COVID-19, but they must change into clean personal protective gear before and after each ambulance stop.

So, it should come as no surprise, that if someone was going to invent a new form of PPE (personal protective equipment), it would be an EMT.

Now, the Hygiene Hand is available at Entrepreneur magazine’s online store. The $20 stylus—designed by a retired New York City paramedic—is made entirely from a solid piece of brass. Brass is inherently antimicrobial, so the Hygiene Hand works to decrease the spread of germs while helping you get through your day.

Successfully funded on Kickstarter at $585,676 the Hygiene Hand offers

  • Antimicrobial protection;
  • A flat stylus tip, for pressing buttons in elevators, ATM machines, and more;
  • A door hook for pulling handles and doors;
  •  A finger hole for ease of use; and
  • A keyring loop.

When you’re out running your essential errands, the Hygiene Hand reduces point of contact by 99 %, the inventor says.

Research contact: @Entrepreneur

Subway ads reach Millennials

While Millennials make roughly 25% of all consumer purchases today, fully 33% of advertising spend is directed their way. But what is the best way to reach this audience? Many believe it is through social media.

And, indeed, social media is a good bet. According to a survey by Crowdtap featured in  Entrepreneur magazine in 2014, Millennials were spending an outrageous 18 hours online a day—reading Facebook, sending texts, looking at the news.

 But there is another way to reach these buyers, ages 25 to 36,  as a “captive audience,” according to new survey results released this month by Civic Science. The pollsters recommend trying mass transit ads.

Here’s the deal, Civic Science advises: As much time as Millennials spend on social media, they do other things, too. Social media won’t get you from Point A to Point B, and it doesn’t feed you. Social media has a strong influence on this young demographic, naturally, but in focusing only on social media, advertisers may forget about other opportunities.

Specifically, the study found that 12% of Millennial respondents use public transportation at least  three times a week. Another 2% of Millennials use public transportation at least once a month.

In total, 45% of Millennials use public transportation at least occasionally, while the same is true for only 33% of Gen Xers, for comparison.

This form of advertising often is overlooked, as somehow downscale and unattractive. However, it has a long list of benefits, according to Civic Science—among them:

  • You can’t delete it;
  • You can’t ignore it;
  • You cannot turn it off, like television;
  • It reaches passengers no matter what radio stations they’re listening to;
  • You have exclusivity in your space;
  • It delivers a varied audience; and
  • It offers flexibility of ad size and location.

The pollster’s advice: When you couple these insights with the previous data about Millennials, and the fact that 67% of Millennials use an ad blocker, public transit advertising seems like a surefire way to stand out and engage Millennial consumers.

Research contact: