July 16, 2019
Greetings and salutations that convey an emotional connection don’t just come in one language, according to Hallmark , which on July 15 launched card lines celebrating the Chinese, Indian, African-American and Latino cultures.
According to a release from the Kansas City, Missouri-based company, Eight Bamboo and Golden Thread reflect the beauty and symbolism of Chinese and Indian cultures, respectively, honoring celebrations and holidays such as Lunar New Year and Diwali; as well as culturally significant moments such as Baby’s 100th day and 1st birthday.
Uplifted is a new collection within the Hallmark Mahogany division—celebrating the beauty of black womanhood and female empowerment in ways that are unique to black culture.
Indeed, Hallmark says, “Uplifted‘s bold designs and fierce editorial shine light on a resilient past, an empowered present and a radiant future.”
Love Ya Mucho is a new collection within Hallmark Vida, the company says—featuring casual and contemporary designs mixed with positive, conversational and simply stated messages with relevance to Latinos. The collection offers English cards with Spanish words and/or design elements that hold strong cultural meaning, ideal for those who flow seamlessly between English and Spanish, or who speak predominantly English but connect deeply with their Latin
“Hallmark has always been about helping people share what’s in their hearts with those they love, and our mission includes all people. We want to continue to help people connect with each other in the ways that are most meaningful and relevant to them,” said Lindsey Roy, chief marketing officer–Hallmark Greetings.
Research contact: @Hallmark