Posts tagged with "EBay"

As China continues to ‘go low’ on shipping rates, Trump moves the bar higher

October 22, 2018

President Donald Trump is threatening to intensify the trade war between the United States and China by ordering the U.S. Postal Service to withdraw from a treaty that has set shipping rates among 192 member nations for 144 years.

The Universal Postal Union—established in 1874 and adopted as a body of the United Nations in 1948—has enabled developing countries to pay lower rates when shipping packages internationally; often putting some of the cost of delivering packages on the postal services of wealthier countries.

Indeed, according to an October 17 report by Politico, the policy initially was intended to spur economic growth in poorer countries by connecting them with global markets.

But now that some of those countries—including China—have become exporting giants, the Trump administration hopes to use its withdrawal as leverage to negotiate more favorable terms for historically wealthy countries, like the United States.

Reaction has been mixed. A senior administration official told Politico that  the administration would prefer to stay within the union and that a full withdrawal takes a year to implement. Therefore, he said, he hopes that America can negotiate more favorable terms within that time frame.

“You could have something shipped from Indiana to New York and it would be more expensive than having it shipped from China because of price distortion introduced through the [old] rates,” Professor Rick Geddes, a postal service expert and Director of the Cornell Program in Infrastructure Policy at Cornell University, told NBC News for an October 19 story.

Companies such as Amazon and FedEx have long taken issue with the treaty, the network said—both citing what they believe are unfairly discounted shipping rates for foreign shippers.

However, on the plus side, American manufacturers, believe that withdrawing from the agreement would level what they see as an unfair playing field.

Indeed, Jayme Smaldone, CEO of the New Jersey–based company, Mighty Mug, wrote an opinion piece for the Wall Street Journal last February, noting that his firm paid $6.30 to ship by regular mail; but a Chinese company that sold a knock-off version could ship it to the same location from 8,000 miles away for just $1.40.

Jay Timmons, CEO of the National Association of Manufacturers, told

NBC News that the administration was making a positive move. “Manufacturers and manufacturing workers in the United States will greatly benefit from a modernized and far more fair arrangement with China,” he said.

American consumers had for years benefited from lower e-commerce prices on sites like Amazon and eBay when buying lower-priced Chinese goods. Without the discount, those sellers could evaporate and U.S. online shoppers would have to pay higher prices.

“Chinese sellers on eBay and other platforms may disappear, or at the very least they will not find it so easy to sell to Americans anymore,” Gary Huang, chairman of the Supply Chain Committee of the American Chamber of Commerce in Shanghaitold Bloomberg.

He added, “American consumers will have less access to that really cheap stuff.”.

Research contact: @matthewchoi2018

What brands inspire the most interest and passion online?

November 1, 2017

Nike ranked the highest in overall brand performance—overtaking last year’s top achiever, Amazon—when NetBase released the results on September 19 of it 2017 Retail Brands Report, which examined 594 million social media posts and 71 global companies across seven categories to find the trends and emotions that drive retail customers.

In order from one through ten, the brands that placed at the top of the list were Amazon, Nike, Victoria’s Secret, Best Buy, eBay, Adidas, Zara, Chanel, Target and Louis Vuitton. EBay also was cited as “the [number-one] most passionately and positively discussed brand.”

Although Amazon’s eCommerce platform again was the significant leader in overall volume of posts—ballyhooing Amazon Prime and its traditional bread and butter, books—Nike claimed the top spot “due to its combined reach and brand passion,” the researchers said. The athletic shoe and activewear brand’s results were driven by sponsorships with athletes, such as soccer star Cristiano Ronaldo; social campaigns, including the Nike Pro Hijab for female Muslim athletes; and an attempt to break the sub- two-hour marathon.

In the same sector, Adidas made a strong initial debut to the list at overall number six. It gave Nike a run for its money by commanding 41 percent of the athletic share of voice, as compared to Nike’s 47 percent.

“This year’s report shows why it is important to go beyond volume and tonality for social analytics,” stated NetBase CMO Paige Leidig, adding, “Consumers want to have authentic engagements with brands and products, and are enthusiastic to share these experiences— positive or negative. It’s more crucial than ever to understand the sentiment behind the emotions of your brand, competitors, and industry, and how strong those feelings are.”

Although the top ten brands cumulatively accounted for 427 million posts—or 72% of the total conversation volume that NetBase measured for all retailers on the list—some small companies’ zealous fans came through: Warby came in at number 44; Wayfair, at 56; and Kate Spade, at 57.

The top luxury brand, Chanel, finished at number eight, reflecting shoppers’ passion for the cosmetics and fashion line by making the top ten two years in a row. It pummeled number 16, Gucci, which leads in the combined brick-and-mortar and online market with a 42% share and had nearly twice the mentions of Chanel.

And speaking of bricks, department store Nordstrom generated more than 1.4 million posts in just one week after it dropped Ivanka Trump’s clothing line. While the sentiment was very negative, ‘#boycott Nordstrom’ garnered fewer than 1 percent of mentions for the year. This shows that while attention was generated, Nordstrom’s social performance was not affected long term.

Target led in the big box category at number nine, with a 54% share; while new Amazon acquisition Whole Foods topped the list of grocery brands with a 15% jump in the number of mentions after news of the takeover broke.

Survey contact: info@netbase.com