Posts tagged with "Discounts"

Prime time: In rivalry with Amazon, Target offers ‘deal days,’ eBay plans a ‘crash sale’

June 27, 2019

Amazon is promoting its “Prime Day” again—but other retailers aren’t going to be caught out again this year. They are offering a bevy of their own deals, which they hope will dazzle shoppers and draw them into their websites and brick-and-mortar locations.

According to a report by CNBC, both Target and eBay so far have announced their own deal strategies following Amazon’s announcement on June 25—in which the company said Prime Day will actually run for two days this year and begin at midnight (PT) on July 15.

Target is plugging its “deal days” on July 15 and 16. The discount chain said in a June 25 press release, “Savers, start your engines. Today we’re unveiling Target Deal Days, two (yep, two!) days of red-hot online sales, no membership required. On Monday, July 15, and Tuesday, July 16, you’ll be able to save big with thousands of deals across Target.com and on the Target app, with new deals each day.”

As it says above, Target is emphasizing that no o membership is required to shop the special deals—as is the case with Amazon’s event. Customers can also receive 5% in savings when they use a Target credit card.

Last year,  CNBC reminds us, Target held a one-day sale on its website that aligned with Prime Day. It was one of the retailer’s biggest days of the year for online sales, according to Target’s Chief Merchandising Officer Mark Tritton.

Amazon rival eBay, meanwhile, is holding what it calls a “crash sale.” It said it will start offering some deals as early as July 1. But on July 15, it will be offering deals on major brands including LG, Apple, Samsung, KitchenAid, and Garmin.

What’s more, eBay snarks,  it will drop more deals if Amazon’s website crashes, as it did last year at the start of Prime Day.  “July has become a massive shopping season,” Jay Hanson, COO of eBay’s Americas division, told CNBC.

On Prime Day, which started in July 2015 as a way to mark the company’s 20th anniversary, Amazon Prime members can buy highly discounted products. The deals are applied to most of the goods Amazon sells. And many items will sell out within minutes, creating a sort of Black Friday scramble where people are trying to buy things as quickly as possible.

Amazon said last year’s Prime Day was its biggest ever, topping a record in 2017. And so it’s plausible this year could be even more successful since it runs longer, CNBC says.

Amazon shares are up about 25% so far this year. Target’s stock has rallied close to 30%; eBay shares are up more than 39%.

Research contact: @CNBC

Allswell rolls out tiny home retail concept for mattresses, bedding, and more

February 15, 2019

Bigger isn’t always better, especially when it comes to mattress prices. To celebrate its commitment to offering tiny prices married with luxe quality, Allswella one-year-old digital startup from Walmart that, in addition to mattresses, offers a chic, contemporary line of home goods—has launched a tiny home retail concept this month.

The custom-built, highly-stylized and functional house on wheels will be open to the public for viewings and shopping. Featuring the brand’s two mattresses—The Allswell and The Luxe Hybrid—among a bevy of shoppable bedding elements and social media-friendly vignettes, the home made its debut in New York City on February 7, before departing on a coast-to-coast tour.

The 238 square-foot home, custom-built by Columbus, Ohio-based  Modern Tiny Living, comprises four rooms and showcases the brand’s two signature mattresses—one in a sleeping area and one on a convertible daybed in the living area..

“We have had customers begging us to come to their cities so they could test out our mattresses,” says Allswell Brand President Arlyn Davich, adding,. “We couldn’t think of a better way to do so than … literally welcoming people into our home, allowing them to fully immerse themselves in the brand.”

Upon entering the Allswell tiny home, visitors will be encouraged to pull a surprise promo code from a “Dream Jar.” As guests explore the tiny home’s quarters, they can shop and immediately buy the Allswell mattress and bedding items they see. The “Dream Jar” discounts will range from 10%-20% off and unique codes ranging from $150-$500 off.

From a custom-tiled “It Was All a Dream” shower to a bird’s eye photobooth looking down on the master-suite mattress where visitors cans pose among pillow props and customized signs, the tiny home is also entertaining.

those that just can’t get enough, an Allswell-designed tiny home will be available for purchase beginning February 7on https://allswellhome.com/pages/tiny-home with a starting price of $100,000.

Over the course of three months, the Allswell tiny home will travel across the country, making numerous stops including: New York City, Philadelphia, Washington,DC, Atlanta, Nashville, Austin, Dallas, Los Angeles, San Francisco, and Portland (Oregon). To follow the tour, see specific dates and locations and learn when additional stops get announced, visit https://allswellhome.com/tiny-home.

Research contact: taylorf@alisonbrodmc.com