Posts tagged with "Design"

Natalist offers monthly subscription boxes curated to help couples conceive

August 28, 2019

Getting pregnant is life’s lottery: Some couples hit the jackpot the first time they try; others start to feel as if it’s never going to happen. But for most, it’s an emotional journey, with ups and downs, insecurities and hopes.

That’s the thinking behind a new “get pregnant bundle” delivered each month by a startup company called Natalist to the homes of those who are trying to conceive.

After all, says Dr. Nazaneen Homaifar, the chief medical advisor of Natalist—and a Duke Univesity-trained OBGYN—“Trying to get pregnant can be confusing, frustrating, and not as romantic as we imagined it to be. At Natalist, we understand. And we want to help support you through this journey.”

In addition to “Dr. Naz,” the company’s founders include CEO Halle Tecco and Chief Scientific Officer Elizabeth Kane. Together, they have the business and medical knowledge that a couple trying to would appreciate.

“We’re moms, doctors, and scientists building Natlist to give you what you need—from concept to conception,” they say on their new website.

 Starting this week, according to a report by Fast Company, Natalist will discreetly deliver its first boxes (and individually purchased products) to customers’ doors.

As founder and CEO, Halle Tecco envisions arming consumers with everything they need before starting a family, including plenty of TLC. Consider it the self-care of conceiving.

The monthly “Get Pregnant Bundle” subscription box ($90 for a one-time purchase; $81 monthly) changes as one progresses through the fertility journey and continues on until birth. (Customers can cancel at any time.) The first month, for example, includes an illustrated Conception 101 guidebook complete with the basics of human reproduction and practical tips on getting pregnant.

In addition, buyers can expect a range of items ranging from ovulation tests to prenatal vitamins, the majority of which physicians recommend during a preconception visit. The cost is on par with drugstore prices, if not less, Fast Company notes.

In many ways, the business news outlet says, Natalist resembles other startups streamlining transformative stages of a woman’s life: Fridababy sells postpartum recovery products for new moms; Blume is the first cohesive line of self-care products for girls navigating puberty; while Genneve is a complete telehealth and product line for women going through menopause.

While Natalist isn’t bringing new conception products to the market, it did redesign them with a modern feminine look. The pregnancy test is sleek, compact, eco-friendly, and in a warm color palette. Such improvements stem, in part, from a Natalist survey of 1,200 women with planned pregnancies.

“If you look at the pregnancy and ovulation tests that are on the market today, they don’t feel like they belong on your bed stand or in your bathroom next to beauty products,” says Tecco.

The collection features more personal—and less clinical—language along with elegant illustrated instructions. There’s none of the medical jargon typically found on a traditional pregnancy test box.

The website features materials on conception and pregnancy—from both a medical and lifestyle perspective. On-staff doctors quash junk information from actual science-backed studies, with articles ranging from miscarriage grief to debunking sex-position myths. The team also shares their own personal pregnancy journeys on social media and a private Facebook group. The goal is to be approachable while projecting authority.

Over the long-term, Natalist envisions physicians and clinics suggesting its boxes to patients. Currently, the company is in talks with multiple employers interested in subsidizing subscriptions: They’re looking to help their employees get pregnant naturally, thereby bringing down the cost of fertility treatments.

Research contact: @FastCompany

Airbnb’s Samara group to design and construct homes for communal living

December 3, 2018

Airbnb has already changed the way people travel. Now, the eight-year-old company is aiming to bring the peer-to-peer economy to housing, with the introduction of Backyard—described on a new website as “an initiative to protype new ways homes can be built and shared, guided by an ambition to realize more humanistic, future-oriented, and waste-conscious design.”

Airbnb’s design studio, Samara, announced the project on November 28, CNBC reports. The Backyard initiative will “investigate how building could utilize sophisticated manufacturing techniques, smart-home technologies, and vast insight from the Airbnb community to thoughtfully respond to changing owner or occupant needs over time.”

The goal: To test prototypes Backyard units as soon as the fall of 2019.

“We began with a simple question: What does a home that is designed and built for sharing actually look and feel like?” Airbnb co-founder Joe Gebbia—who alo serves as the leader of the design and innovation studio Samara—said in a statement about Backyard. “The answer is not simple at all.

“Other questions quickly emerged,” said Gebbia. “Can a home respond to the needs of many inhabitants over a long period of time? Can it support and reflect the tremendous diversity of human experience? Can it keep up with the rate at which the world changes? Can we accomplish this without filling landfills with needless waste?

“It’s a tall order.”

While there are no details about what the homes might look like or how much they will cost, Gebbia told Fast Company that Backyard isn’t just about a house, it’s an “initiative to rethink the home.”

“We helped people activate underutilized space—from a spare bedroom or treehouse to your apartment while you’re away—and built a community that connected people around the world,” Gebbia said. “With Backyard, we’re using the same lens through which Airbnb was envisioned—the potential of space—and applying it more broadly to architecture and construction.”

As The Washington Post points out, the project “could augment Airbnb’s home-rental marketplace, adding real estate development to its portfolio, as cities continue to limit the company’s short-term rentals.” Cities from New York to Washington, D.C., and Boston are passing regulations that have the effect of restricting Airbnb offerings.

Airbnb management started the initiative by surveying the construction industry for practical solutions—but quickly found that it would be “necessary to start from a blank slate.”

“If we’re truly going to reimagine the design of homes,” Gebbia remarked, “ we have to be holistic. We can’t approach Backyard solely from the point of view of design, architecture, urbanism, civic ordinance, sustainable materiality, or manufacturing. We have to grapple with the whole of it.”

He said, “For us, this goes beyond a business opportunity. It’s a social responsibility. The way buildings are made is outdated and generates a tremendous amount of waste. In order to meet the demands of the future, whether it be climate displacement or rural-urban migration, the home needs to evolve, to think forward.”

It’s a tall order—and, says CNBC, Airbnb is not the only company expanding into residential real estate and shared living space: In 2016, collaborative workspace startup WeWork launched WeLive— which currently has two apartment locations (one in New York City and the other in D.C.). Both have dorm-like living spaces and communal social spaces.

Research contact: @sarahelizberger

Watch this space: Morgan Stanley revamps offices to attract Millennial workers

October 9, 2018

Morgan Stanley, the multinational investment bank and financial services firm, has announced plans to remodel about 1.2 million square feet of office space in its branches worldwide over the next 15 months.

The goal is to attract Millennials to the Morgan Stanley workforce by designing a much more engaging and tech-savvy business environment.

As part of the project, called Workplace Evolution, the company will move its technology experts closer to its brokers, traders, and bankers, Head of Technology Rob Rooney told Bloomberg in an interview posted on October 8.

Changes initially will be made to the space used by the company’s wealth-management operations—where the bank is using new algorithms and machine learning to help more than 15,000 brokers make trade suggestions to clients and handle more routine tasks. Then, the trading floors, investment-banking offices and space tied to asset management will all get a remake.

 “The workplace needed to be designed around a much more dynamic, Millennial kind of workforce,” said Rooney, 51, who stepped into the technology role this year. “We’re trying to attract the next generation of the best and brightest.”

Demolition work at One New York Plaza in lower Manhattan already has created open floor plans that offer employees expansive views of the Statue of Liberty and Hudson River—a perk previously reserved for senior executives cloistered in their wood-walled offices. Now, glass partitions and interactive whiteboards abound, and the dress code is decidedly more casual.

The first phase represents about 9,000 seats around the world, although the project may expand, Rooney told the business news outlet.

Modernization isn’t optional for a firm like Morgan Stanley, Ekene Ezulike, global head of Corporate Services, told Bloomberg. “The question is how quickly we do it, versus whether we should do it,” he said.

As little as 60% of Morgan Stanley’s work space is occupied at any given time, according to Ezulike, who said the changes will push that rate as high as 90% as options such as desk sharing let more people use fewer seats.

Despite the less stuffy dress code and other updates, Morgan Stanley shouldn’t be confused with a Silicon Valley startup, Rooney told the news outlet. While there’s no kombucha on tap as there is at Goldman Sachs’s revamped San Francisco offices, there are common dining rooms, and the firm hired its first-ever community manager, Fiona Thomas. She helps plan office get-togethers and is overseeing a meditation event that was oversubscribed.

Research contact: @sonalibasak

Don’t roll out the shag carpet for new home buyers

August 29, 2018

Does your home have avocado-green appliances, macramé hangings, or shag carpeting? Avocado may rule the menu these days, but as a choice for home furnishings? Not so much.

While many U.S. homeowners have kept their digs up-to-date and on-trend, the reality is that most homes still have outdated design elements., according to results of a recent poll posted on Builder online.

In fact, 70% of new or prospective home buyers report having outdated design features in their current residences. The six most common culprits for remodel-worthy features are:  linoleum floors (40%), popcorn ceilings (29%), wood paneling (28%), ceramic tile countertops (28%), shag carpeting (19%) and even avocado green appliances (8%)—according to a consumer survey conducted by Wakefield Research on behalf of Scottsdale, Arizona-based builder Taylor Morrison.

“This is why real and virtual house hunting is so popular,” says Sheryl Palmer, Taylor Morrison chairman and chief executive officer. “We all love to daydream and envision ourselves in a beautiful new environment. But keeping up with ever-evolving preferences for paint colors, home features, new technologies and how we expect to use our homes over the years, is difficult. We also know that home interior preferences vary by generation, by home style, by region, even by city.”

The firm relies on data from national consumer surveys like this one to stay focused on what home-buyers want, and address changing interests across all generations, Palmer adds.

Which features bring more buyers to new homes? Below are some highlights of the survey:

  • Overall, energy efficiency (62%), floor plans that can be personalized (58%) and easier maintenance (56% percent), are preferred over items like the latest technology (38%).
  • Inside a new home, wood flooring (65%) is considered the most essential feature, followed by USB and Ethernet ports (44%), a whirlpool tub (36%), and a sun room (34%). Millennials showed more of an affinity than older generations for a whirlpool tub (39% vs. 32%), home theater (30% vs. 24%), and wine refrigerator or cellar (21% vs. 12%).
  • When all generations were asked to describe how they use their existing dining rooms, 80% of   said, “I use it as a dining room,” versus 65% of Millennials—who are interested in nontraditional uses of this traditional space. In fact, more than one in four (30%) of those with a dining room say they use this space for something other than dining, and most often as an office, game room, or craft room.
  • Soft natural tones (77%) were the more popular interior paint colors for recent and prospective home buyers. However, deep, rich tones (54%) soon could take over. Nearly three in five (59%) Millennials want the interior walls of their home painted with darker, rich colors, compared to just 49% of their older counterparts.

Research contact: @Jenn4Builder

What’s hot and what’s not in kitchens this year

June 5, 2018

Say goodbye to the stainless steel appliances and glass-door cabinetry. According to Elle Décor US, islands are still the go-to destination in most American hearths and homes—but five other trends deserve consideration, if you are renovating your kitchen for maximum charm, convenience, and return on investment.

  1. Expect to see cabinets in “moody, ocean-inspired hues. “Blues and greens emerged as ‘go-to’ color choices for cabinetry in 2017, Elle Décor notes. They are being mixed with other colors, complementing wood stains or even being used as the dominant color alone,” Stephanie Pierce, director of Design & Trends at MasterBrand Cabinets told the magazine.
  2. All-violet everything. Yes,violet. The color experts at Pantone have chosen Ultra Violet as the color of the year. As Shannon Zapala of glassware brand Goverre explains, “This dramatic color exudes a feeling of luxury and elegance.”
  3. Dark countertops. Dark, deep countertops are the order of the day Renee Hytry Derrington, global design lead at the Formica Group said in an interview with Elle Decor. “Homeowners were intrigued with slate tiles that came in black, dark green and multi-colored rust tones. We wanted to design a slate option for countertops that had the same natural cleft detail—but combined with the growing interest in dramatic black stones. Basalt Slate is the result, and one of our most popular designs this year.”
  4. Mix-and-Match Finishes: The days of monochromatic kitchens are far behind us, according to Sue Wadden, the director of color marketing at Sherwin-Williams. “Using multiple colors in kitchens has become a popular trend this year. For example, painting base walls or cabinets in a dark charcoal tone and upper cabinets and walls in creamy off-white tones is something we’re seeing more and more of.”
  5. High-Contrast Marble; Finally, interior designer Donna Mondi told Elle Décor that the latest “it” look is dramatic marble that makes a statement—noting, “”Marble countertops with high contrast bold veining are making quite a statement. It’s perfect for book-matching to create intense drama, or doing as a waterfall down the sides of the island. Either way this new trend is one to watch as I think it’ll be going strong for years to come.

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