Posts tagged with "Cyber Monday"

How China’s ‘Singles’ Day’ became biggest shopping event ever

November 5, 2018

Singles’ Day, celebrated on November 11, is now the world’s biggest online shopping event—so much so that a countdown clock on the website shows the days, hours, minutes and seconds until shoppers in China and worldwide can claim their discounts (some of them, up to 95%) from a variety of retailers.

In less than a decade since Singles Day was first celebrated in China in 2009, Alibaba Group Holding has turned a quirky celebration for unmarried young adults into a global extravaganza drawing in thousands of retailers and hundreds of millions of shoppers of all ages—hitched or otherwise, according to a November 1 report by Bloomberg.

Just how big is this shoppers’ holiday? More than twice as much merchandise is sold over the 24-hour period as during the entire five-day U.S. holiday-buying spree that begins on Thanksgiving, runs through Black Friday and ends on Cyber Monday. Every year has exceeded the one before, with last year’s sales climbing 39% to 168.2 billion yuan ($24.2 billion). That’s on par with the gross domestic product of some smaller European nations. Most of the buying was via Taobao and Tmall, Alibaba’s main shopping sites.

This year, the shopping experience has spread to other e-commerce operators and will include more brick-and-mortar stores than ever before, the organizers claim. But Bloomberg says there is one, big unknown: To what extent, if any, the brewing U.S.-China trade war will cut into Singles’ Day sales.

It remains to be seen whether a depressed Chinese stock market and higher import tariffs resulting from U.S.-China trade tensions will curb consumers’ enthusiasm. On the other hand, Alibaba has significantly boosted the brick-and-mortar element of Singles’ Day by accelerating its investments in malls, convenience stores and food delivery services — part of what it calls its “new retail” initiative.

Essentially, Bloomberg reports, any transaction made via payment service Alipay will count. The initiative involves equipping traditional retailers with new technology to manage inventory and to serve as distribution centers for online shoppers, as well as connecting mom-and-pop stores to its platform. There are also 200,000 so-called smart stores that seek to combine the online and offline retail experience

While the Chinese mainland continues to dominate sales, according to the Bloomberg report, Alibaba continues to make it more global. That means getting foreign brands involved in selling to the Chinese. It’s also working to promote its English-language websites.

Research contact: @luluyilun

Thieves are thinking ‘out of the box’ this holiday season

December 16, 2017

More thieves are thinking “out of the box” nationwide this holiday season. According to findings of a new Wakefield Research poll conducted on behalf of Comcast, 30% of Americans who live in houses or townhouses have been victims of package theft. And 53% of Americans know someone who has had a delivered package stolen from their porch or home premises.

This year, Cyber Monday lit up the Internet—setting an online record of $6.59 billion in sales and making it the biggest online shopping day in U.S. history. According to the researchers, following those online purchases, 71% percent of Americans planned to have as many or more packages delivered to their homes for the holidays this year as they did last year, with 35% expecting an increase in the number of packages.

As e-commerce retailers look to novel delivery approaches, such as in-home deliveries, remote security technology is even more relevant. According to the survey findings, nearly 32% of Americans who live in houses or townhouses would allow packages to be delivered inside their homes, if they had a live streaming home security camera and/or smart door locks to remotely lock and unlock their doors. Millennials are especially open to that idea, with nearly half (47%) reporting they would allow in-home delivery, compared to just 17% of Baby Boomers.

Research contact: charlie_douglas@comcast.com

On Cyber Monday, half of online shoppers fear scams

November 24, 2017

With Cyber Monday—the official start of the busiest online shopping month of the year —just a couple of days away, a survey of 1,019 U.S. consumers conducted by Zogby Analytics on behalf of the Global Cyber Alliance (GCA) has found that only half think they can determine the safety and legitimacy of online shopping sites.

In fact, 35% of Internet shoppers claim to have stopped an online purchase because of security fears. And results of the survey, released on November 21, show that worries about being scammed online cause 27% of shoppers to worry excessively—even keeping 12% up at night.

The threat is real:

  • 60% of consumers have had their computer infected with malware.
  • 50% have visited a website that they feared could do harm to their computer or device.

According to GCA, the holiday shopping season represents a major boon to scammers—who launch more fake websites in December than during any other time of year. The alliance reports that nearly 119,000 unique phishing sites were detected during November 2016.  Worst yet, the brands with the most “spoof-able” websites included popular online retailers Amazon (82%), Walmart (36%) and Target (20%).

It is easy for scammers to trick users with websites that look like they are legitimate company websites—but have a different IP address—something that most users would find hard to confirm.

One method? Registering web domains that are misspellings of popular brands and destinations. According to the GCA survey, 77% of U.S. consumers have mistyped a website address into their browser and 68% have clicked on a link in an email that has taken them to a different site than they expected.

Last week, GCA, along with IBM Security and Packet Clearing House, launched Quad9, a free service that protects both consumers and businesses from the most popular phishing websites. In four easy steps, computers can be configured to automatically check every link that is clicked on—or address that is entered—against a directory of millions of bad web addresses compiled from companies that specialize in categorizing online threats and scams. If a user tries to access a website that is on any of the lists of malicious websites, he or she are blocked from accessing the site.

“The cybersecurity burdens that we place on consumers are excessive. It is asking too much from consumers to navigate all the security risks they face. and CEO of the Global Cyber Alliance. “We must do a better of job of creating solutions that provide security and privacy without the user having to worry about it. Quad9 does just that.”

Research contact: chad@zogbyanalytics.comGlobal

Holiday shoppers are starting ‘exponentially earlier’ this year

November 6, 2017

Now that the Mall of America in Minnesota has changed expectations nationwide by closing on Thanksgiving and Black Friday, and giving employees vacation pay so that they, too, can enjoy the holiday, what should retailers anticipate for the traditional start of the shopping season?

According to a recent Nielsen survey, holiday shopping is starting “exponentially earlier” this year, with 26% of Americans already picking up gifts in September.

However, one-third of shoppers are planning to turn out on Black Friday for the first time ever, according to the poll results. And with projected closing on Thanksgiving, jump-started by Mall of America’s decision, fully 49% of Americans still plan to start their holiday shopping before that, on Thanksgiving evening.

Black Friday and Cyber Monday will represent key opportunities for making holiday purchases—with 61% of Americans expecting to shell out holiday dollars on those days.

The average holiday spend, shoppers say, will range between $250 and $500.

Finally, many will not be in the stores at all. Indeed, in response to the recent  Nielsen Total Consumer Report, 43% of consumers said they consider online purchasing better for their schedules; which could bode well for online sites promoting Cyber Monday deals this year—with online dollars up in pet care (73.7%), personal care (32.9%) and household care (23.6%) as of the 52 weeks ended July 1. Among the most likely to shop online early—and late, to grab gifts for the forgotten few—are the Millennials.

Nielsen conducted the online survey among 1,179 respondents during October.

Research contact: genevieve.aronson@nielsen.com