Posts tagged with "CVS"

Many happy returns: Retailers are ratcheting up the competition over fast, convenient delivery. Next up? Returns.

November 25, 2019

U.S. shoppers are starting to expect instant gratification. Buy something online and you’ll see it on your doorstep sooner rather than later. But when you want to return that item? Not so fast.

Now, The Chicago Tribune reports, a growing number of online retailers—from e-commerce giant Amazon to small apparel and footwear brands—are teaming up with brick-and-mortar chains to make returns less of a hassle; or at least no worse than the  transaction a customer would experience in a traditional store.

“If people can’t see it or touch it (when they first buy it), they want the option to return it,” Scott Rankin, principal at KPMG BrandVoice in the retail sector, told the Tribune. “Sometimes, they want to do it in a physical store because it’s just easier.”

The trend already is in evidence: Since early 2019, customers have been able to return many items bought on Amazon at any Kohl’s store. And delivery companies UPS and FedEx are partnering with chains like CVS and Walgreens to give shoppers more places to pick up and drop off packages.

Even some smaller online brands now offer in-store returns through Happy Returns, a California-based company that lets shoppers return items from more than 300 digital brands at more than 700 locations nationwide, mostly in malls and in cooperation with national chains like Paper Source and CostPlus World Market.

The Happy Returns service enables companies such as Revole, a women’s apparel brand, and Rothy’s , a footwear brand, to tout easy returns on their websites, The Chicago Tribune reports.

In-person returns with Happy Returns, Revolve’s website says, require “No receipt, return label or shipping box necessary! You just provide your email address or order number and your refund will be initiated immediately.”

In-person returns generally mean quicker refunds, which seems to be the biggest attraction for shoppers, Happy Returns co-founder and CEO David Sobie told the news outlet. But customers also like being able to skip the “arts and crafts project” of prepping items for shipment, he said. Happy Returns gives customers refunds on the spot— no box required.

For stores accepting other brands’ returns, it can be a way to get new customers in the door. Online retailers, meanwhile, know hassle-free returns can make customers more confident about clicking “buy.”

With the holidays fast approaching, in-store returns programs are about to undergo a major test, the Tribune says. U.S. consumers are expected to spend nearly $144 billion online this holiday season, up 14.1% from last year, according to Adobe Analytics.

And those same consumers will be sending millions of unwanted items right back.

In fact, UPS told the Tribune that it expects to handle a record-breaking number of returns this holiday season, with more than 1 million return packages expected to be shipped each day in December, peaking at an estimated 1.9 million packages on January 2.

As for the retail partnership, when they are fully rolled out, both UPS and FedEx said 90% of the U.S. population will live within five miles of a location where they can pick up or drop off a package.

Most of the packages people drop off are returns, and they generally choose the location that’s closest or has the most convenient hours, Scott Harkins, FedEx’s SVP of Customer Experience Marketing told the news out.

“Really, it just comes down to convenience,” Harkins said.

Research contact: lzumbach@chicagotribune.com

Who are ‘influencers’ and how do they get paid?

December 17, 2018

If you enter the hashtag #influencer on Instagram, you’ll quickly navigate to a page with nearly 10 million posts. But that’s only the tip of the influencer iceberg, so to speak. According to Mediakix, there will be 21.7 million brand-sponsored influencer posts on Instagram by the end of the year—and 32.3 million by the end of 2019.

From micro-influencers making $50 per post to Instagram superstars like singer Ariana Grande , who command half a million dollars per post, the Instagram influencer market runs the gamut in terms of following, audience, and engagement; and it has even the biggest brands buying in. AdidasSamsungAmerican ExpressMicrosoft, and many more are finding ways to partner with Instagram influencers to reach their audiences and create new ones.

But how do you get started? In the case of Amber Venz (#venzedits), who spoke to CNN for a December 12 report, by the time she was in high school, she was designing and selling jewelry. And by the time she was 23, Venz was running a website that showcased her work as a personal shopper

 “I posted three times a day, and it was like trend stories and sale alerts,” Venz told the network news outlet.

Within a few months, the site was generating so much buzz around her hometown of Dallas that The Dallas Morning News ran a full-page story about her site. “It said ‘Meet the Blogger… She is now doing all these services online for free.’ My blog actually became quite famous,” she says.

But the “for free” part irked her. According to the CNN rags-to-riches tale, Baxter Box (who was her boyfriend at the time and is now her husband) got her thinking about how she could make money from the “free” fashion and style tips she was offering on her site. That’s when they came up with RewardStyle, an invitation-only platform that allows fashion and lifestyle bloggers and influencers to make money from the content they post.

Created in 2010, the company website says, “RewardStyle influencers have exclusive access to an innovative ecosystem of monetization tools, a global network of 4,500+ retail partners, and tailored growth services-all designed to power the monetization of your content.”

Today, the website has formed a global community of more than 250 team members, 30,000 top-tier influencers, and 1 million brand partners across more than 100 countries.

“With a proprietary ecosystem of innovative technology, strategic growth consulting, global brand partnerships, and expansive consumer distribution, we’re doing more than just monetizing the industry—we’re defining it,” Venez claims.

Here’s how it works, CNN reports: Bloggers write a post or post a photo on social media and hyperlink to a particular brand or retailer’s web site. If a person clicks on the link and purchases the featured product, then the blogger gets a commission. Venz says the commissions vary depending on the brand, but are typically between 10% and 20%.

RewardStyle gets a cut as well, but Venz wouldn’t disclose how much the company makes each time an influencer helps make a sale. “Everyone only gets paid when a consumer actually makes a purchase and the retailer is paid. It is all commission-based,” she said.

“These are primarily women who love fashion or interiors or talking about their family or their fitness routines and they have attracted an audience that loves their point of view and comes to their content on a daily basis,” says Venz. “We’ve given them a way to monetize that.”

And 4,500 brands, including Walmart, CVS, Amazon and Gucci, also use the platform, which has racked up $3.8 billion in total sales since it was founded.

Despite the company’s success, Venz told the news outlet that wants to keep innovating. “We are not low on ideas. So the thinking that we’ve peaked early is honestly not something that’s crossed my mind,” she says.

In 2017, for example, the business introduced a consumer shopping app called LIKEtoKNOW.it. The app lets users take a screenshot of content anywhere on the internet created by an influencer. RewardStyle will then send them links to buy the products that appear in the screenshot. The app has 2 million users and has generated $210 million in sales for its retail partners so far.

“One of the things I love about RewardStyle is that it is empowering thousands of women to do the thing I always wanted to do, which was work in the fashion and media industry,” says Venz.

Research contact: @rewardStyle