Posts tagged with "Crocs"

Nike taps the comfort trend with the launch of GO FlyEase, a no-lace, slip-on sneaker

February 2, 2021

Nike is offering its first pair of slip-on sneakers without laces—hoping to enjoy some of the same momentum that rivals like Crocs and Vans have seen during the pandemic, as more consumers gravitate toward comfortable, no-fuss footwear, CNBC reports.

The GO FlyEase shoe is marketed as a style that easily slips on and off, without the use of hands or laces. The company said it was inspired in part by Asian cultures, where it’s customary to remove shoes before entering a home. The debut also comes at a time when people are more conscious of not touching dirty surfaces, like the bottom of shoes.

“This shoe really responds to our current-day situation living in these COVID times,” Sarah Reinertsen, manager of FlyEase Innovation at Nike, said in an interview. “This is actually an innovation that has been cooking up in our innovation kitchen for a little while … but it just came out right at the right time, when we needed it more than ever.”

Go FlyEase is part of Nike’s FlyEase line of running, soccer and basketball sneakers that are said to be easier to wear and fit feet better, says CNBC. Nike has been working on FlyEase innovations for about five years—including shoes that zip up the side and a pair with a pull-cord at the back to tighten the shoe around the heel.

“We have been using laces for a long time,” Reinertsen said about Nike’s decision to go without them. “But … a lot of times [people] are trying to work around those laces, they’re trying to use one foot to anchor the shoe and slip out. Laces are kind of a hassle. We wanted to make shoes easier for everybody.”

These look nothing like a pair of rubber Crocs, though, if that’s what you had in mind. For a slip-on shoe, Nike’s version is quite unique and complex, CNBC reports. When it’s not being worn, the Go FlyEase sits in an open position. A separate foot-bed platform, detached from the base of the shoe, moves up and down, thanks to a hinge that’s constructed into the bottom.

A band wraps around the top of the shoe, and snaps into place once the foot is inside, since there aren’t any laces to help with tightening. The biggest issue with slip-on shoes, for many consumers, tends to be getting them to fit tight enough around the foot.

There is also a “kickstand” on the heel to help take the shoe off. Reinertsen said many people already intuitively step on the back of their shoe to remove it.

According to Reinertsen, Nike’s newest shoe isn’t meant for endurance sports, but more for casual movements like walking. She said Nike plans to build on the GO FlyEase design and create more slip-on sneakers. The additions could help Nike position itself as not only a brand for athletics, but for everyday activities.

The new sneakers will be available to select Nike members in its largest markets at a retail price of $120, starting February 15. Later, the shoes will be sold more broadly.

Research contact: @CNBC

40,000 healthcare workers nationwide volunteer for the front lines of New York City’s COVID-19 battle

April 1, 2020

As New York City struggles mightily to get ahead of the swiftly spreading coronavirus pandemic, makeshift hospitals are going up and volunteer healthcare workers—as many as 40,000, according to Governor Andrew Cuomo—are arriving from less-beset areas nationwide to help ease the burden.

Indeed, even as New York Governor Andrew Cuomo put out a call for more supplies and personnel, on Friday, a fleet of healthcare workers from Atlanta came to the rescue, CBS News reported.

More than a dozen health care professionals boarded a Southwest Airlines flight to New Yorkthe airline announced on Instagram, sharing a photo from the plane.

Some of the hands were gloved but everyone in the photo had one thing in common—they all were smiling. Southwest said that the photo “embodies it all: bravery, courage, and sacrifice.”

“These brave souls soldier on in the midst of tremendous risk and exposure, constantly putting the needs of others above their own,” Southwest wrote. “Their selfless sacrifice is a beacon of light during such a dark time in our world, and no amount of gratitude and praise would ever be enough.”

“Because of their courage, our family, our friends, our coworkers, our neighbors, and more have a fighting chance,” the post continued.

And that Southwest flight full of healthcare workers is just a fraction of the additional 40,000 doctors, nurses, respiratory therapists, and other medical professionals who have signed up to join the health care force in New York. Governor Andrew Cuomo announced this figure on March 25, saying mental health professionals also are volunteering to provide free counseling CBS noted.

“That’s a big, big deal,” Cuomo said

Indeed, the healthcare professionals on the front lines of this battle have faced several challenges, including a lack of personal protective equipment and the risk of contracting the virus themselves.

In addition, many individuals and companies have thanked health care workers in a number of unique ways. Companies like Crocs, Starbucks and Krispy Kreme have announced they will give free goods to healthcare workers during this time.

And some people are thanking workers by sending food to hospitals. Last week Bill and Hillary Clinton, who are residents of Chappaqua, New York, sent more than 400 pizzas to employees at every hospital in Westchester County, New York, to thank them for their tireless effort.

At 7 p.m. each day, New York’s quarantined population goes to windows, open doors, and balconies to applaud and demonstrate their thanks to the medical community.

Research contact: @CBSNews