December 4, 2019
When it comes to potential partners, Lily Primamore, 28, considers herself pretty “non-judgmental.”
“I love everyone,” Primamore, who works at a gallery in New York City’s Soho, told The Daily Beast. Well, except. . .
“If you came to me and said, ‘Hey Lily, I’m going to set you up on a blind date,’” Primamore suggested, “And I went and saw someone sitting across from me in a Canada Goose coat, I would have to ask: ‘How would you feel if Freddy Krueger was sitting at [your] table?’ I’m going to have to go the other way, no thank you.”
What’s more, the knee-length padded parka—complete with the label’s insignia patch stamped over the right shoulder—costs over $1,000. Originally created in the 1950s as rugged outdoor gear for Canadian Rangers and other open-air workers, the parka gained instant “it” status when it was spotted on Rihanna and given away as Sundance Festival swag, the news outlet says.
But with its rise in prominence came overexposure. The perhaps inevitable backlash manifested in blogs like the now-dormant Canada Douche tumblr, which existed to publicly shame college students wearing the label. This month, the Chicago Tribune published a list of “Canada Goose alternatives: 10 ultra-warm winter coats that won’t set you back $1,000.” Animal
While at dinner a few weeks ago, a friend of The Daily Beast’s style writer Alaina Demopoulos posed the question, “What if you met someone in the summer who was perfect, but then it got cold and you realized they had a Canada Goose jacket?”
The reasons? “Animals rights [represented] the top concern, along with the coat being a major wealth flex and, to some, just plain boring.”
As Primamore asked, “What are you trying to symbolize [by wearing that brand of coat] other than being ridiculously expensive?”
“Everybody has those jackets,” Berto Calkins, 30, told The Daily Beast. “It’s kind of corny to be following that trend just because it’s expensive. You could get a different brand. Go to Zara and get a warm jacket—or worse-case scenario, layer!”
The personal trainer and nutritionist is currently coupled up, but if he were still dating, he’d pass on Canada Goose clones. “Some people buy the coat because it’s warm or whatever, but at the end of the day you’re buying it because of the branding.”
But Tedi Sarah, 32, who has been vegan for six years, takes a more measured approach, she said in an interview with the news outlet. “I’m all about living a cruelty-free lifestyle and making kinder choices for animals, people, and the planet, but there was a time when I didn’t know about these issues either,” she said. “As long as the person I’m dating is interested in learning more and open to making kinder choices, that works for me. It’s all about progress, not perfection.”
Canada Goose’s trapping methods have been meticulously documented by animal-welfare groups like PETA, which regularly stage protests outside stores, complete with fake blood strewn over cuddly coyote costumes.
This increased awareness, spurred by watchdog groups, does not seem to deter customers. Canada Goose revealed last month that its revenue increased over 27% from last year, bringing in a total of CA$249 million.
The brand has responded on its website, writing in a statement that “We do not condone any willful mistreatment, neglect, or acts that maliciously cause animals undue suffering. Our standards for sourcing and use of fur, down, and wool reflect our commitment that materials are sourced from animals that are not subject to willful mistreatment or undue harm.”
But maybe leave the parka at home on your next date. There are other ways to flaunt your six-figure salary. Or as Primamore put it, “It’s a black jacket with f**ing fur on it. You can find that from Chanel and Gucci, too.”
Research contact: @thedailybeast