Posts tagged with "Cosmetics"

Cheap thrills: Dollar General’s new $5 beauty brand is going viral

September 10, 2019

Fashionistas, take note: There’s a new brand in the beauty business—and it’s not sold at swanky cosmetics counters for big bucks, or at drugstores, either.

Launched last spring, Dollar General’s humble, $5-and-under Believe Beauty cosmetics line is available at the chain’s 15,000 locations nationwide—and it has gone viral, thanks to the raves of social media beauty bloggers.

According to a report by CNN, Dollar General partnered with a beauty manufacturer on the private-label line of lipsticks, eye shadows, foundations, nail polishes, and skin care essentials; and is giving it prime real estate at stores: It’s displaying the 150-product collection in dedicated sections at the end of store aisles, making it easy for customers to find.

The aspirational brand is “an important part of our strategy,” CEO Todd Vasos told the network news outlet.

Dollar General executives say they developed the brand to bolster the company’s hold on existing customers and improve its thin profit margins. Dollar General also hopes to draw Millennials with the brand. Millennials probably won’t post online about snacks or a new mop they bought at Dollar General, but they love showing off their new makeup online, CNN notes.

Dozens of Believe reviews on by beauty vloggers on YouTube already have racked up hundreds of thousands of page views. One 16-minute YouTube review from a beauty vlogger has 125,000 views. Instagram is flooded with more than 3,000 posts using “#believebeauty.”

All that social media attention means free advertising for Dollar General. It boosts the company’s image with younger shoppers and is helping lift the dollar-store empire.

“People like those kind of videos because it’s something different,” Taylor Horn, a blogger who reviewed Believe on her YouTube channel, told CNN Business. Her channel has more than 750,000 followers.

“It’s cool when lines like Believe Beauty launch, where it’s accessible,” she said. “I think it’s more achievable and the things that your everyday consumer can afford.”

Dollar General is following a similar strategy to Walgreens, Target, Zara, Forever 21 and even 7-Eleven, CNN points out. These companies have all added their own in-house cosmetics lines in recent years.

Research contact: @CNN

Skin deep: Chemicals in cosmetics alter women’s hormone levels

September 17, 2018

It’s time to face up to the facts: The cosmetics and creams women use every day may cover their flaws and accentuate their best features, but they also can pose a critical risk. New research has established that chemicals found in many beauty products are linked to changes in hormones.

Indeed, the new research results—published in Environment International by Assistant Professor of Global and Community Health Anna Pollack, Ph.D., and colleagues at Fairfax, Virginia-based George Mason University—discovered links between chemicals that are widely used in cosmetic and personal care products and changes in reproductive hormones that can lead to serious conditions, including breast cancer and cardiovascular disease. .

For their study, the authors collected 509 urine samples from 143 healthy women between ages of 18 and 44. Participants did use birth control and had no prior history of any chronic ailments. Urine was analyzed for environmental chemicals commonly found in cosmetic and personal care products.

The authors found numerous adverse effects on reproductive hormones when these chemicals were present—especially parabens (antimicrobial preservatives) and benzophenones (ultraviolet filters). They say that even low levels of exposure to mixtures of chemicals can alter levels of hormones.

“We have early indicators that chemicals such as parabens may increase estrogen levels,” says Pollack, in a university press release. “If this finding is confirmed by additional research, it could have implications for estrogen dependent diseases such as breast cancer.”

This study is the first to examine mixtures of chemicals that are widely used in personal care products in relation to hormones in healthy, reproductive-age women, using multiple measures of exposure across the menstrual cycle, which improved upon research that relied on one or two measures of chemicals,” Pollack noted.

This multi-chemical approach more closely reflects real-world environmental exposures and shows that even low-level exposure to mixtures of chemicals may affect reproductive hormone levels. Another noteworthy finding of the study is that certain chemical and UV filters were associated with decreased reproductive hormones in multi-chemical exposures while others were associated with increases in other reproductive hormones, underscoring the complexities of these chemicals.

“What we should take away from this study is that we may need to be careful about the chemicals in the beauty and personal care products we use,” explains Pollack. “We have early indicators that chemicals such as parabens may increase estrogen levels. If this finding is confirmed by additional research, it could have implications for estrogen dependent diseases such as breast cancer.”

Research contact: apollac2@gmu.edu

Face value: What women look for in cosmetics

March 26, 2018

When it comes to putting their best face forward, U.S. women are looking for makeup products that are “high-quality” over and above any other factor, including price.

While 40% of women are seeking only the best ingredients and finishes in the cosmetics they use daily, just 17% believe price is the key variable in their beauty products, based on findings of a poll by Civic Science released on March 20.

So what does this look like in terms of age? The results may speak to further evidence of the ways that makeup marketing and the beauty industry have changed over the years.

When we look at quality, Gen X-ers make up 43% of respondents who believe that this one factor was the most important. Baby Boomers come in at 30%; and Millennials, at 20%.

Given the fact that Millennials made up 40% of respondents who believed that price was most important, this could indicate their willingness for a tradeoff: If the price is right, this age group may agree to sacrifice on quality. The fact that society places a high priority on retaining a youthful appearance may also contribute to the rise we see in the 35+ set seeking greater quality in the products they choose.

Another major factor in cosmetic and skincare decisions, according to the pollsters, is whether a product can be classified as “hypoallergenic”— with 29% of respondents from coast to coast indicating that this particular label matters when it comes to their skincare and makeup purchases.

The second most important factor is the designation of cruelty-free, with 19% prioritizing this. All-natural is a close third, with 17% stating this as a defining quality for their beauty products.

Of the women who indicated that hypoallergenic mattered most, 39% were Gen X-ers, while 38% were Baby Boomers—meaning that the vast majority of women to whom hypoallergenic products are a concern are over the age of 35. That said, it cannot go unnoticed that Millennials made up 23% of responders, indicating that the need for hypoallergenic products may start early and continue to rise with age.

When we take a look at the next most popular response, cruelty-free, the split changes. Here, 40% of individuals are Millennials, 38% are Gen X-ers, and 24% are Baby Boomers. This is an interesting shift that could indicate greater exposure to the reality of animal testing in younger generations. The term likely was not as popular when the Baby Boomers were starting to become active buyers in the skincare and makeup markets so it may not be on the forefront of their minds when deciding to make a purchase.

That said, one term everyone can get behind is all-natural—with 38% of Gen X-ers, 34% of Baby Boomers and 28% of Millennials indicating their preference for this label. This is surprising, the researchers say, considering the fact that this term has come under fire in the past for lacking specificity in its standards.

Potential generational biases also may be present in the responses to fair trade. While this was a top priority for only 3% of respondents, 60% of those women were Millennials. Therefore, those companies that choose to prioritize fair trade products should appeal to a target audience in the 18-34 set.

While hypoallergenic products were of primary interest to women whose household income fell between $50,001 and $75,000, fair trade products appealed to those with a household income of under $25,000. This is especially relevant for companies looking to market these niche-label products to their customers. Those with a hypoallergenic angle may be able to charge a little more, while those with a fair trade item may want to keep price accessibility in mind.

When it comes to cruelty-free and all natural products, while those whose household incomes that fall between $50,001 and $100,000 make up the largest contingent of responders, those with household incomes under $25,000 also demonstrate a strong interest in these options. This might encourage companies to create two product lines at different price points, or find a way to price their products in a range that feels comfortable for all.

Finally, despite living in the digital age, product reviews were the least important aspect of the makeup purchasing process, with only 7% of U.S. women indicating this as a high priority. However, of that 7%, Millennials were the keenest to rate this as their number-one priority, with Gen Xers not too far behind.

Research contact: laurnie@civicscience.com