Posts tagged with "Chipotle Mexican Grill"

Chipotle premieres ‘A Future Begins,’ a short film featuring music by Kacey Musgraves

November 17, 2021

In a press release posted on November 16, Chipotle Mexican Grill unveiled a new film called “A Future Begins,” which has been created by the independent content agency Observatory as a sequel to Chipotle’s award-winning 2011 film “Back to the Start.”

The earlier film featured Willie Nelson‘s cover of Coldplay’s “The Scientist.” The new “A Future Begins” premieres new music from Grammy award-winning singer/songwriter Kacey Musgraves ,who reimagined Coldplay’s “Fix You,” as the score to the film.

At a time where Americans are coming together for the holidays, Chipotle has unveiled a new stop motion animation, based on the true story of a Chipotle farmer, that champions a family farm’s remarkable revival.

The production begins by depicting a farming family sending their child off to college. While the family battles to keep their farm intact, ultimately putting their land up for sale, the child struggles to discover his calling away at school. After a moment passes where his true duty becomes clear, the child returns to save the family farm by introducing new technology and sustainable growing techniques, which are inspired by current Chipotle suppliers and partners.

The emotionally charged, short film creatively shines a light on the enormous challenges facing the U.S. farming industry today. Over the last five years, U.S. agriculture lost over 40 times more farmers than it gained, challenging the future of small and midsize farms throughout the country. Chipotle, which sources more local produce than any other national restaurant brand, is committed to Cultivating a Better World by sourcing meat that is raised without sub-therapeutic antibiotics and growth hormones and supporting farms that treat their animals humanely and prioritize environmentally friendly farming practices.

“I truly believe in supporting family run businesses. I come from a family of small business owners myself where I’m from down in Texas,” said Musgraves. “I know that the American farm has faced a huge range of challenges over the last decade that threaten its survival, and the future of farming depends on supporting that next generation of young farmers. To be able to reimagine such a classic song while supporting an amazing cause with Chipotle really means a lot to me.”

In addition to creating “A Future Begins,” Chipotle is supporting the National Young Farmers Coalition and its movement to advocate for policy change in the 2023 Farm Bill, which would facilitate equitable access to up to one million acres of land for the next generation of farmers.

To join the campaign and impact the 2023 Farm Bill, guests can visit: www.chipotle.com/farmers. Adding your name will help the National Young Farmers Coalition advocate for Congress to invest $2.5 billion toward securing access for up to one million acres for young farmers.

Through the brand’s real change feature, guests can also support the National Young Farmers Coalition by rounding up their order total to the next highest dollar amount on the Chipotle app or Chipotle.com through the end of November.

This program is in addition to Chipotle’s larger commitment of $5 million over the next five years to support the future of farming. Chipotle is helping farmers under the age of 40 who meet its Food with Integrity standards secure long-term contracts.

In partnership with the National Young Farmers Coalition, the brand is also allocating money to fund an annual Seed Grant program, which will assist young farmers who are starting or building their farms.

Research contact: @ChipotleTweets

Chipotle to open its first digital-only restaurant: No dining room; just advance orders

November 12, 2020

Chipotle Mexican Grill has announced the completion of its first-ever Chipotle digital-only restaurant called the Chipotle Digital Kitchen.

Located just outside of the gates to the U.S. Military Academy at West Point in the adjacent town of Highland Falls, New York, the restaurant will open this Saturday, November 14, for pick-up and delivery only, the company said in a release.

The new prototype will enable Chipotle to enter more urban areas that wouldn’t support a full-size restaurant and allows for flexibility with future locations.  It will not offer a dining room or front service line. Guest must order in advance via Chipotle.com, the Chipotle app, or third-party delivery partners for pick-up or delivery.

Orders can be picked up from a lobby that is designed to include all of the sounds, smells and kitchen views of a traditional Chipotle restaurant. The Digital Kitchen also will service large catering orders available for pick up in a separate lobby with its own dedicated entry.

“The Digital Kitchen incorporates innovative features that will complement our rapidly growing digital business, while delivering a convenient and frictionless experience for our guests,” said Chipotle CTO Curt Garner. “With digital sales tripling year over year last quarter, consumers are demanding more digital access than ever before so we’re constantly exploring new ways to enhance the experience for our guests.”

Chipotle’s new design concepts and menu innovation are envisioned at the company’s Cultivate Center in Irvine, California. Located minutes from Chipotle’s corporate headquarters, the new 22,000-square-foot facility features the same natural aesthetic with ecofriendly materials and designs found in Chipotle restaurants. To pay homage to its heritage, the original sign from the first Chipotle restaurant opened in 1993 in Denver, Colorado dons the entryway.

Research contact: @ChipotleTweets