January 7, 2019
Beginning with the upcoming 2019 NFL playoffs, the multi-year sponsorship will enable Caesars to offer unique experiences to NFL fans through its casino properties, celebrity chefs, premier music artists, and a wide range of entertainment elements. What it will not include is sports gambling.
Seven NFL Clubs already have relationships with Caesars Entertainment, including the Atlanta Falcons, Baltimore Ravens, Chicago Bears, Indianapolis Colts, New Orleans Saints, Oakland Raiders, and Philadelphia Eagles. These partnerships along with the new league deal are for the casino category only—and do not include sports betting, daily fantasy, or hotels/resorts.
Caesars will have the exclusive right to use NFL trademarks in the United States and the United Kingdom to promote its casino properties and activate at key NFL events—including the Super Bowl and NFL Draft. Caesars, alongside other properties on the world-famous Las Vegas Strip, will host elements of the 2020 Draft in coordination with the City of Las Vegas to help create this historic event.
“We couldn’t be more excited to work with one of the world’s largest gaming and entertainment companies,” said Renie Anderson, SVP of NFL Partnerships, Sponsorship and Consumer Products. “Combining the NFL with Caesars’ expertise in world-class entertainment will provide our fans unique experiences both here in the United States and abroad.”
“All of us at Caesars Entertainment are thrilled to be the first-ever casino partner of the NFL, the most prominent sports league in North America,” said Mark Frissora CEO of Caesars Entertainment. “Combining the league’s 180 million fans with our 55 million Total Rewards loyalty program members will expose millions of people to the exclusive and exciting year-round opportunities at our properties.”
Research contact: @NFL