Posts tagged with "Candy"

Greet (and eat) the ‘croiffle’ at one of Godiva’s 2,000 new cafes

April 18, 2019

For nearly 100 years, Godiva has made life sweeter and more pleasurable for chocoholics worldwide. But until April 17, the Belgian confectioner offered only its beloved premium-quality boxed chocolates, chocolate-covered strawberries, ice cream, and drip coffee at its 800 boutique stores across 105 nations.

Starting with a Manhattan location this week, Godiva has announced that it is rolling out 2,000 cafes through 2025, at which the company will offer a menu of fanciful food items, including the “croiffle”— a croissant and waffle hybrid that’s stuffed with fillings like cheese or chocolate and pressed on a waffle iron, The Chicago Tribune reports. Other items include an expanded list of coffees and a new collection of teas; as well as grab-and-go items such as sandwiches and yogurt parfaits. And of course chocolates.

The cafes mark Godiva’s first foray into prepared meals, the Tribune notes. It’s all part of an ambitious growth plan spearheaded by CEO Annie Young-Scrivner, who took over Godiva’s helm in 2017 after serving as a top executive at Starbucks. Her goal: to increase its revenue fivefold by 2025, the news outlet says.

The company, which is privately owned by Turkish Yildiz Holding, doesn’t report sales or profits—but according to reports, Godiva was about a $1 billion business in 2017. It expects 40% of its total sales to come from the cafes in the future.

“We really have a stronghold on formal gifting but we want to expand to everyday consumption,” Young-Scrivner said in a phone interview.

A few of the current boutiques will be converted into cafes, but Godiva is looking beyond malls and will also have stand-alone storefronts and airport locations.

Research contact: @GODIVA

High ‘spirits,’ high costs on Halloween: Americans spent nearly $200 this year

November 1, 2018

It’s Halloween and–whether you are offering treats or asking for them—chances are that you are spending a scary amount on the holiday. In fact, the average American footed the bill for about $185.50 worth of costumes, candy, and decorations this year—up from $169.81 in 2017, according to a study by the online financial marketplace, LendEDU.

After polling about 1,000 celebrants nationwide, the site found that we spend the most on candy for the first holiday of the season. Indeed, candy accounts for 41%—or $76.05—of total Halloween expenses.

The second largest expenditure is on costumes—which accounted for 36% of the total budget, or $66.78. Even masks can be expensive. While a Hooded Scary Jack-o’-Lantern Mask is just $9.99 at Party City, an Adult Oversized Comb-Over Presidential Mask is $99.99.

Finally, decorations account for 23%— or $42.67—of the money we ante up. They are big at parties and some folks truly transform their dwellings into haunted houses straight out of Transylvania. An Animated Snapping Zombie Hand is just $25 on Amazon; a set of Bloody Footprints is $9.99. 

The study was conducted by Pollfish. Respondents were screened to ensure that they were planning on celebrating Halloween.

Research contact: brown@lendedu.com