Posts tagged with "Brad Pitt"

Angelina Jolie sells stake in French wine estate, capping fight with Brad Pitt over Miraval

October 7, 2021

Actress Angelina Jolie has sold her stake in a French château and winery business to a third party—capping a yearslong fight in which she and ex-husband Brad Pitt battled over the future of their assets, reports The Wall Steet Journal.

The couple bought the Château Miraval estate in southern France in 2008, and they were married there in 2014. While the two have since divorced; they both retained equal ownership of the estate and the wine brand Miravalknown for its rosé.

Jolie in July sought to lift temporary restraining orders put in place during the couple’s divorce proceedings, which would allow her to sell her half of the estate. A declaration filed by one of her lawyers in Superior Court of Los Angeles County said she wanted to remove herself from being a “disregarded business partner with her ex-husband,” according to court documents.

Tenute del Mondo, the third party that acquired Jolie’s 50% stake, is a wine division and subsidiary of Luxembourg-based Stoli Group. It co-owns wines brands, including Luce and Masseto, with the Frescobaldi family.

Terms of the deal, announced on Tuesday, October 5, weren’t disclosed. A legal representative for Jolie didn’t respond to a request for comment. A representative for Pitt didn’t have an immediate comment.

Pitt will keep his stake in the estate, according to a spokesperson for Stoli Group.

Research contact: @WSJ

‘Hipster squads’ sign on to promote Breitling’s luxury timepieces

January 4, 2019

Most Millennials don’t wear watches; their ubiquitous smartphones make such timepieces redundant. However, the 130+-year-old Swiss luxury watchmaker Breitling has come up with a plan to attract consumers outside its elderly demographic, according to a recent report by Bloomberg.

Breitling has thrived on chunky, functional timepieces that come with busy dials and are favored by older men. Until last year, the company’s expensive product lineup was starting to look as outdated as its marketing—which, Bloomberg says, featured macho men in their aircraft and blond women in revealing outfits breathlessly awaiting their landing.

Now, the company is courting a new clientele—young, digital, and outdoorsy—with its #SQUADONAMISSION, a team of brand ambassadors that includes actors-cum-hipsters Brad Pitt, Adam Driver, Charlize Theron, and Daniel Wu as members of the Cinema Squad; and other celebrity teams who represent the qualities of a Jet Squad, an Explorers Squad, and a Surfer Squad.

In a description of the new campaign by AdGully, Breitling says that the first stage of the squad initiative features a full range of print, online, outdoor, point-of-sale, and broadcast advertising; as well as comprehensive use of all major social media channels worldwide.

The first photo shoots were done completed during the first half of 2018. The Breitling Jet Team Squad was photographed at its base in Dijon, France; the Explorers Squad members were captured on film on the Lofoten Islands in Norway; and the actors were shot by celebrated fashion photographer Peter Lindbergh in California.

In explaining the rationale behind the new campaign, Breitling CEO Georges Kern told Bloomberg, “We have enormous brand awareness, but we need to increase awareness for our products. It’s all about storytelling.”

Along with the new brand ambassadors the company has introduced a portfolio of striking timepieces. Brought out for the first time at the industry show, Baselworld 2018 in Switzerland last March, the Super 8—a new member of the Navitimer 8 family—takes it design inspiration, the company says, from the Breitling Reference 637 stopwatch,;which was used in World War II by bomber pilots and crews. The stainless-steel model has a black dial, while the titanium version features a military green dial. Both have large, luminescent Arabic numerals and a convex sapphire crystal with anti-reflective coating on both sides. The hour and minute hands also are luminescent, making the Navitimer Super 8 easy to read in all lighting conditions. The cost starts at a reported $3,500, with several more expensive versions.

The streamlined Super 8—less bulky than Breitling’s usual timepieces—is designed to attract a younger buyer who has the money and the taste for luxury to enjoy wearing a collectible watch.

Perhaps seeing it on the wrists of the company’s celebrity squads will make it irresistible. Only time will tell.

Research contact: @squadonamission