July 14, 2021
Twitter is rolling out its first-ever subscription product this week in Australia and Canada, the social media site has announced on its blog.
“We’ve heard from the people that use Twitter a lot, and we mean a lot, that we don’t always build power features that meet their needs. Well, that’s about to change,” the blog states, adding, “We took this feedback to heart, and are developing and iterating upon a solution that will give the people who use Twitter the most what they are looking for: access to exclusive features and perks that will take their experience on Twitter to the next level.”
And for those wondering, no, a free Twitter is not going away, and never will. This subscription offering is simply meant to add enhanced and complementary features to the already existing Twitter experience for those who want it.
Those who sign up for a Twitter Blue subscription will get a set of features and perks that include the following:
- Bookmark Folders:Want an easy way to better organize your saved content? Bookmark Folders let you organize the Tweets you’ve saved by letting you manage content so when you need it, you can find it easily and efficiently.
- Reader Mode:Reader Mode provides a more beautiful reading experience by getting rid of the noise. Twitter is making it easier for you to keep up with long threads on Twitter by turning them into easy-to-read text so you can read all the latest content seamlessly.
- Perks: Subscribers will get access to perks, such as customizable app icons for their device’s home screen and fun color themes for their Twitter app; andwill have access to dedicated subscription customer support.
The current monthly price in Canada and Australia, respectively, is CAD $3.49 or AUD $4.49 (or about $2.75 in U.S. dollars).
Research contact: @Twitter