Posts tagged with "Bedford"

Martha Stewart launches a Wayfair shop and digital how-to series as more consumers order from home

May 6, 2020

Domestic diva Martha Stewart—who is stuck at home, like the rest of us—has decided to offer her lifestyle wisdom, as well as a home furnishing collection, online online during the lockdown.

Stewart has launched a digital how-to series called “Homeschool with Martha” offering how-to tips on recipes, decorating, and crafts for the kids; as well as  a collection with wildly popular DIY online furniture company Wayfair to help fans make their living spaces feel more like home while in quarantine, Fox Business reports.

The collection features furniture, accents, appliances,and linen for every room in the house—including bedding, wall art, kitchenware, and chairs, end tables and bedding accessories with prices ranging between $29.99 for a striped sheer single curtain panel to $579 for a loveseat.

Shares of Wayfair opened higher Tuesday after the Boston-based company reported a loss of $285.9 million in its first quarter, Fox Business reported. Its losses, adjusted for stock option expense and non-recurring costs, were $2.30 per share, which beat Wall Street expectations.

Each collection is inspired by one of Stewart’s four homes—among them:

  • Perry St, a modern take on her glassy condos in Manhattan’s West Village;
  • Skylands, named for her Maine cabin which is a more timeless aesthetic;
  • Lily Pond in East Hampton,with a more coastal vibe; and
  • Bedford, a rustic, farmhouse-chic homage to her upstate New York property.

The launch comes at a time when some Americans are filling their idle time with DIY home improvement projects like remodeling rooms, planting their own gardens or repainting. And while a slew of retailers have filed for bankruptcy due to COVID-19-related store closures, the home furniture market is seeing continued growth.

Wayfair’s CEO Niraj Shah said in an earnings call Tuesday that the COVID-19 pandemic has brought first-time customers to Wayfair’s online store as people stay at home during the public-health crisis.

“Millions of new shoppers have discovered Wayfair while they shelter in place at home,” Shah said, as reported by the Wall Street Journal.

Research contact: @FoxBusiness

A ‘garden variety’ Roomba

February 1, 2019

It’s time to “Terra-fy” yourself in the best way ever: Having already changed the way people clean their homes, with the iconic Roomba robot vacuum and the Braava family of robot mops, Bedford, Massachusetts-based iRobot, announced on January 29 that it is reinventing lawn care with the Terra robot mower.

According to the company, Terra offers state-of-the-art Imprint Smart Mapping and navigation technologies;  high-performance, high-quality mowing; and easy installation.

It mows like people do—intelligently navigating a yard cutting efficiently in straight, back-and-forth lines. Terra remembers where it is in the yard and what ground it still needs to cover. If the robot’s battery runs low, it will return to its base to recharge and then resume mowing until the yard is complete.

Terra will offer consumers a welcome alternative to existing robotic lawn mowers by eliminating the need for costly and labor-intensive boundary wires. Combining Imprint Smart Mapping technology with a newly developed wireless communications system—including standalone beacons that are placed around the yard—the Terra can be driven once around the yard to mark its territory and then scheduled for use.

Users have total control over where the robot goes and where it doesn’t go, so it will stay on the lawn and out of the flowers.

Because Terra is connected, users can use the iRobot HOME App to customize their robot—from adjusting the height of the grass to controlling precisely when the lawn is cut, day or night. The robot is designed with rugged features to help it operate in inclement weather and navigate tough outdoor terrain.

“iRobot is building an ecosystem of robots and technologies that help people do more both inside and outside of the home,” said CEO Colin Angle, adding,. “The robot mower segment is well established in EMEA and has tremendous room for growth in other markets, including North America. With its ease of use and premium mowing features, Terra is poised to give consumers a whole new way to think about how they take care of their lawn.”

The iRobot Terra robot mower will be available for sale in Germany and as a beta program in the United States this year. Specific availability and pricing will be announced at a later date (although, judging by the Roomba, it probably will be in the $1,000 range).

Research contact: @iRobot