Posts tagged with "Arnold Schwarzenegger"

‘We want to be the Nike of brain health’

September 30, 2021

A new mission-driven startup founded by Maria Shriver and one of her sons with Arnold Schwarzenegger, Patrick Schwarzenegger, casts a spotlight on cognitive wellness, Food Business News reports.

 Los Angeles-based MOSH (which stands for Maria Owings Shriver Health) is debuting a line of protein bars formulated with adaptogens and nutrients linked to brain health. A percentage of sales supports Alzheimer’s research. 

Shriver—an award-winning journalist, author, and former First Lady of California—is a force in the fight against Alzheimer’s disease, which a decade ago claimed the life of her father, American diplomat, politician and activist Sargent Shriver. Following his diagnosis, she penned the children’s book “What’s Happening to Grandpa?” and produced the documentary series “The Alzheimer’s Project.”

 She published the groundbreaking Shriver Report—revealing that Alzheimer’s disease disproportionately affects women—and subsequently launched the Women’s Alzheimer’s Movement, a nonprofit organization advancing gender-based brain health research.

 “We’ve learned so much in my two decades of advocacy about what actually impacts our brain health,” Shriver told Food Business News. “When I got involved with Alzheimer’s, people were only looking in one space; they were looking at plaques and tangles, and they were researching men.

 “Now,” says Shriver, “we know so much of what we do on a day-to-day basis starting in our 20s, 30s, 40s, 50s, particularly with women who are perimenopausal and menopausal. How you sleep, how you exercise, and what you eat have a big impact on your brain functioning at its best.”

 Shriver and Schwarzenegger partnered with brain health experts and nutritionists to develop the protein bars, which are available in peanut butter, chocolate and peanut butter chocolate flavors. Ashwagandha, lion’s mane mushroom, collagen, medium-chain triglyceride oil, vitamins B12 and D3 and omega-3 fatty acids are among the brain-boosting ingredients included in the recipes.

 Nutrition plays a role in delaying or preventing cognitive decline. Recent research suggests the ketogenic diet may help reduce the risk of neurodegenerative diseases, Shriver noted. She also cited research examining the effects of sugar on brain health.

“That’s why this bar is formulated with zero added sugar,” she said.

 Shriver, who often relies on protein bars to fuel her busy lifestyle, said the company plans to launch “a whole slew of products” in the future.

 “We want to be the Nike of brain health,” Schwarzenegger added. “We want to get consumers shopping in different categories that are good for brain and body—whether that is protein bars, whether that is hydration, whether that is different protein powders or supplements.”

 He said the protein bars had been in development for a year and a half. The team tested various iterations with scores of consumers. Supply chain disruptions and pandemic restrictions further delayed the launch.

 The bars, featuring packaging design inspired by a brain scan, are sold at moshlife.com. Proceeds from each purchase are donated to Women’s Alzheimer Movement.

 Research contact: @FoodBizNews

We’re so over sourdough; chess is the new passion of the pandemic

May 8, 2020

Ever since he started sheltering in place, The Wall Street Journal reports, Arnold Schwarzenegger has received several threatening phone calls each day. The most menacing come from a burly man who rings late at night from Budapest. “You want a quick beating?” the voice asks.

Schwarzenegger is unfazed. He says he’ll be back—to beat his distant opponent, an old friend, at online chess.

“I, of course, do that religiously now,” Schwarzenegger, wearing a Terminator T-shirt during a video call with the news outlet, said of his online chess habit.

This is how the former governor of California is spending quarantine. And he isn’t alone. His pandemic chess habit is shared by a growing crowd, including reigning NBA MVP Giannis Antetokounmpo, presidential candidate Joe Biden, and the manager of the Spanish professional football club FC Barcelona.

When the world told them to stay home, they became part of the global pandemic’s most surprising counterattack: a modern chess boom. Everyone’s newest form of entertainment is one of the world’s oldest games.

“We’ve just been exploding,” s Daniel Rensch, the chief chess officer of Chess.com, told the Journal. “It’s been crazy.”

With sports off the air since March, the world’s best grandmasters have broken centuries of convention by cooking up high-stakes tournaments over the internet. The world’s worst pawn pushers have nothing better to do than hone their middle games—or just learn the basics.

“If you put someone’s king in stalemate in chess…it’s a draw?!?!” tweeted New York Giants Running Back Saquon Barkley last month. “I’m heated.”

Right now, the Journal reports, the world’s top chess players are competing virtually in the FIDE Chess.com Online Nations Cup, with the U.S. competing against India, Europe, China, Russia and the “Rest of the World.” Last week, the world’s No. 1 player, Magnus Carlsen, hosted the Magnus Carlsen Invitational online—and won the tournament himself, handily. I

During this brief period of time, organizers have developed complex systems to host lucrative events—while accounting for potential cheaters—and feed the content-starved masses flocking to the game in unprecedented numbers.

Chess.com hosted almost 204 million games in February alone. By April, that number had surged to more than 279 million for an average of 9.3 million games a day.

Even wilder was the spike in other activity on the site. The number of messages between users shot up by 136% over those two months. Aficionados tuned in just to watch—and not even play—more than 10 million games in April, a jump of 97% from February

The Chess.com spike happened, quite literally, overnight. The sharpest increases began right after March 11, the same day the NBA announced the suspension of its season. As more populous countries like India issued shelter-in-place orders, demand only grew. The eggheads who run the world’s most popular chess website were frantically making sure their servers could handle this army of wannabe Kasparovs.

“All of us were holding on like the Millennium Falcon before it crashes,” said Rensch.

Chess has been available to play online for practically as long as the internet has existed, but the game’s governing bodies had always insisted on conducting tournaments in person for one specific reason: cheating. Organizers of the Carlsen Invitational positioned cameras behind every player to monitor their screens and make sure they weren’t consulting chess engines.

Schwarzenegger relies on his half-century of chess experience for his victories, including games on Venice’s Muscle Beach, on movie sets; and in his after-school programs where kids as young as 6 years old have beaten him. (“The kids love that they terminated The Terminator,” Schwarzenegger says.)

But not all of his opponents seem to be taking it very seriously. Schwarzenegger recently shared a picture of himself chewing a cigar and matching wits with a friend named Lulu, who was resting her head on the board. Lulu is his pet donkey.

“She’s not the best chess partner but she’s getting there,” Schwarzenegger wrote.

And she’s not the only one: Even political chess has evolved into discussions of actual chess. When Bernie Sanders endorsed Biden in a live stream last month, they chopped it up over the Democratic nomination and vital policy questions. Then they really got down to business.

“I thought we’d play some chess, what do you think?” Sanders offered with a board in the background.

“I’d like to play chess,” Biden replied. “I’ve been playing on my cellphone—that’s about it.”

Research contact: @WSJ