August 29, 2019
What chemical element is the third most-abundant in the Earth’s crust (after oxygen and silicon)—and is infinitely recyclable? It’s aluminum—the familiar material we already use for beverage cans and containers. In fact, 75% of the aluminum ever produced is still in use today.
So it’s innovative, but not so surprising, that somebody finally thought of substituting aluminum for all of the plastic we use to make cups today. On August 27, the Broomfield, Colorado-based Ball Corporation announced the launch of a pilot of infinitely recyclable aluminum cups in the United States.
Founded in 1880, Ball already is well-entrenched in the aluminum business. The company is a provider of metal packaging for beverages, foods, and household products; and of aerospace and other technologies and services to commercial and government customers.
Ball developed the aluminum cup over the past several years as an alternative to plastic cups for use at home and in other areas where plastic cups are common, including indoor and outdoor venues across the country. The pilot will produce a limited supply of aluminum cups through 2020 for use in such locations, which include entertainment venues and major concessionaires.
“As our customers and consumers increasingly seek sustainable beverage packaging options, the launch of the aluminum cup is a significant moment for our company,” said company CEO John A. Hayes, in a press release, adding, “It is our responsibility as the leader in aluminum beverage packaging to continuously innovate and provide solutions for our customers. We’re excited to bring the aluminum cup to market and expand the product line next year and beyond.”
Beginning September 2019, Ball will roll out a number of pilots with major venues and concessionaires across the U.S. to replace their plastic cups with aluminum cups. Ball’s research shows that 67% of U.S. consumers say they will visit a venue more often if they use aluminum cups instead of plastic cups and that 78% of consumers expect beverage brands to use environmentally friendly containers in the next five years.
The company claims that, in addition to its sustainability and recycling strengths, the aluminum cup is sturdy, durable and cool to the touch, and it can be customized with logos and graphics.
The cup is currently available in a 20-ounce size and Ball aims to introduce additional sizes in the future, based on market demand.
Research contact: @BallCorpHQ