Posts tagged with "Affluent"

‘Do dust bunnies eat kibble?’ Turns out a lot of quarantined rich people have no idea how to clean

May 13, 2020

Among the life lessons that some people are learning under quarantine are how to use the clothes washer and where to find the toilet cleaner. In fact, a friend of this writer recently wailed on Facebook, “I’ve never done the laundry before! Not once in my life!” One week later, she griped, “My clothes are dirty again.”  She misses her maid more than anyone else.

Indeed, .according to a May 2019 report published by the Bureau Of Labor Statistics (BLS), there are 100,490 maids and housekeeping cleaners working in “buildings and dwellings” nationwide—47,990 of whom are employed in New York. That number includes hotel workers and does not include those paid off the books; but basically, many people pay someone else to clean up their mess.

And for those sheltering in place without their help, the day of reckoning has come Bustle reports.

What’s more, it’s little surprise that some domestic workers (when they aren’t worrying about their lost income) are finding the quandary that their erstwhile employers are in both piteous and slightly funny.

For example, Marcella (who doesn’t want her last name used in this story) tells Bustle that—five days a week for 22 years—she has been taking the number 6 train from her apartment in Crown Heights, Brooklyn, to the Upper East Side of Manhattan, where she works as a full-time housekeeper. She’s witnessed a lot over the course of her tenure: the graduation of two children, the election of five United States presidents, a nasty fight with the co-op board. One thing she never saw? Her employer clean her own apartment. Until, that is, the pandemic hit. “She called and asked where I keep the vacuum cleaner, how to turn the washing machine on,” Marcella tells Bustle. “The lady doesn’t have a clue.”

As New Yorkers continue to shelter at home, the upper crust are quarantined away in million-dollar apartments and Bridgehampton houses, with closets full of cleaning products they have no idea how to use.

“I got an email from a client asking what lightbulb is used in the chandelier in her family room — I guess she’s spending more time there,” Sue, an interior designer who has catered to wealthy Upper East Side clientele for 30 years, tells Bustle. “I walked her through ordering from the manufacturer’s website, but couldn’t actually teach her how to change it. I told her to go to her super.”

Sue has also heard from clients who are panicking over how to clean their floors. Their questions range from what vacuum setting to use to what soap is best for mopping limestone. “They’re noticing what needs to be done to take care of their own households,” she says.

Those who won’t dial the phone for help are turning to Google. Alejandra Costello and Nikki Boyd, organizational coaches and YouTubers who specialize in cleaning tutorials, say traffic has spiked since stay-at-home orders were issued across the world. Costello’s is 123% over what it was this time last year, and Boyd’s has tripled. “How to Mop” and “How to Turn on Vacuum” both have spiked in Google searches since February, per Google Trends

According to Laura Schocker, editor-in-chief of Apartment Therapy, page views on the site’s cleaning vertical have nearly doubled. “We have seen that content explode over the past couple of months,” she tells Bustle.

And when the Internet won’t suffice, you can always turn to your mom. That’s the position Emily, a 25-year-old wealth management advisor, has found herself in. After moving into a studio apartment in Soho last fall, she promptly hired a bi-weekly maid service. “I didn’t tell my friends,” she tells Bustle. “I worried they’d judge me.”

But now that Emily’s daily routine has been confined to four walls, she’s coming to the realization that she never learned how to properly clean her space. So, she’s been pestering her mother with every little question. “I did not go into finance to deal with this sh*t,” she says.

On March 10, Michelle, an Upper East Side resident who has been quarantined with her husband for 58 days, gave her housekeeper of 30 years the option of social distancing with the couple. Her housekeeper preferred to isolate along with her own daughter, and declined Michelle’s offer. “I live in quite a large apartment, and maintaining a big household is a lot of work,” she tells Bustle. “Would I love her to come and live with us? I’d love it. I’ve always appreciated her, but I appreciate her even more now.”

. Instead of calling her housekeeper for help, she’s found herself Googling “soap scum marble?” in confinement. But, she says, her husband is even more clueless. “He’s usually at work, and doesn’t know how to use the vacuum, or where the sponges are kept, or where we store extra detergent or a rag. He ruined my stuff by washing the darks and the whites together, but loves doing laundry.”

Therein lies the risk. What if the rich were to become overnight Lysol enthusiasts — Marie Konheads, drunk off of the joy of tidying up—and render an entire industry of service workers obsolete?

Such concerns are top of mind for Grace, a Polish immigrant, who has cleaned for the same four families since the 1990s and relies entirely on word-of-mouth for employment. She tells Bustle that between her 30 days out of work and her bosses texting her cleaning questions, she’s worried that, come quarantine’s end, she could be out of a job.

“I’m afraid that if [they] like cleaning, I may lose my work,” she says.

We beg to differ. We think that, when sheltering in place is over, maids will be welcomed back with the same enthusiasm that healthcare workers are invoking now.

Research contact: @bustle

Hitting their stride: Most runners are single and employed

April 25, 2018

More than one-quarter of all adult Americans (26.4%) have gone running or jogging during the past year, according to findings of a poll conducted by Nielsen Scarborough and released on April 13.

However just 5% run competitively—regularly participating in foot races, such as a marathons, half marathons, triathlons and 5K races.

In total, over one million hit the pavement daily, whether they are trying to score a medal or to get into shape.  And interestingly enough, whether it’s because of family commitments or pure exhaustion, they are not as likely to be in a relationship as they are to be single. In fact, they are 38% more likely to be unattached and never married than they are to have a spouse or partner waiting at home.

And single or married, people who have gone running within the past year are also more likely to be employed, have a college degree and fall into higher income brackets than are non-runners.

Finally, don’t be fooled by geography. Since New York City, Chicago and Boston are home to some of the most well-known marathons on the planet, you might think these metro areas would have the most runners per capita.

But that’s not the case. In Houston, Salt Lake City and San Diego, 35% or more of the adult population has gone for a jog in the past year. By comparison, the stats are 31% in Chicago, 28% in Boston and 26% in New York City.

Research contact: sonya.ford@nielsen.com