July 24, 2020
Some of the staff members at the Lowes Foods grocery chain, based in North Carolina, have truly become “cutups” this summer.
The North Carolina-based grocery chain launched “Choptober,” a promotion that highlights its new “Pick and Prep” station, which allows store-goers to have their produce sliced, diced, minced or seeded while they continue to shop, reports Campaign Live.
New York City-based Walrus, an independent advertising agency handled all creative and media for the initiative, the first in a series of comedic efforts planned for Lowes.
To bring the unique offering to life, the “Choptober” advertising spot parodies low-budget personal injury lawyer commercials, who urge people who have been harmed in food prep accidents—from “guacamole elbow” to “carrot fingers”—to let Lowes prepare their produce. The phone number in the ad will ring through to an actual hotline where people can select options to identify the produce that injured them.
“Lowes Foods really, really loves what they do—maybe to the point of obsession,” Deacon Webster, Walrus’ CCO, told Campaign Live. ” In naming the event, we took some inspiration from the old Crazy Eddie ads back in the 1980’s where he would do the President’s Day Sale in August.”
Research contact: @CampaignLiveUS