Posts tagged with "Adaptogens"

Party hearty: Non-alcoholic ‘euphoric beverages’ claim to let you socially lubricate without booze

October 19, 2021

If you’re tired of turning to alcohol to loosen up while socializing, there is a new alternative: Euphoric beverages, like those from Kin Euphorics—co-founded by supermodel and activist Bella Hadid and Jen Batchelor—claim to be non-alcoholic drinks that can enhance your mood without getting you drunk.

Perhaps more importantly, they allow you to socially lubricate without giving you a hangover the next morning, reports Futurism.

Along with Kin Spritz, High Rhode, and Dream Light, the Kin Euphorics line of beverages now also includes  Kin Lightwave. The flavor of Kin Lightwave combines lavender-vanilla, birch, and smoked sea salts into what the company calls “a refreshing and tasty rainbow.”

Bu, the founders recently told Futurism , the flavor is far from the only reason to enjoy Lightwave. Its euphoric properties come from its active ingredients of Reishi Mushroom, Saffron, L-Tryptophan. While responses to Kin euphorics differ, some of the most commonly reported sensations include a sense of calm, clearer thinking, and better social connections.

The main ingredients all come down to adaptogens, nootropics, and botanics.

Reishi Mushroom and Passionflower are adaptogens that boost your adrenal system and give your body more balanced and healthy stress responses.

Lightwave’s nootropics are L-Theanine, L-Serine, L-Tryptophan, and Magnesium Glycinate— which come together to give your brain a much needed boost, the company claims.

Then, there are botanics like Lavender Extract, Cinnamon, Saffron, and Gentian Root, which, Kin Euphorics notes, give the beverage flavor and aroma as well as a feeling of calm and relaxation, plus a handy boost to your body’s immune system.

Inside each can of Kin Lightwave you’re likely to find a sense of calm, a boost to your brainpower, and better, clearer social interactions. That, plus its one-of-a-kind flavor, means you’ll probably want to enjoy one or two more. But Kin recommends you hold yourself to four cans of Lightwave at most in a 24-hour period.

If you’re interested in non-alcoholic Kin Lightwave, you can order a pack of eight cans for $30, or save a little by purchasing a 16-pack for $56. And you can save even more and have it shipped for free by going for a monthly subscription.

Research contact: @kineuphorics

‘We want to be the Nike of brain health’

September 30, 2021

A new mission-driven startup founded by Maria Shriver and one of her sons with Arnold Schwarzenegger, Patrick Schwarzenegger, casts a spotlight on cognitive wellness, Food Business News reports.

 Los Angeles-based MOSH (which stands for Maria Owings Shriver Health) is debuting a line of protein bars formulated with adaptogens and nutrients linked to brain health. A percentage of sales supports Alzheimer’s research. 

Shriver—an award-winning journalist, author, and former First Lady of California—is a force in the fight against Alzheimer’s disease, which a decade ago claimed the life of her father, American diplomat, politician and activist Sargent Shriver. Following his diagnosis, she penned the children’s book “What’s Happening to Grandpa?” and produced the documentary series “The Alzheimer’s Project.”

 She published the groundbreaking Shriver Report—revealing that Alzheimer’s disease disproportionately affects women—and subsequently launched the Women’s Alzheimer’s Movement, a nonprofit organization advancing gender-based brain health research.

 “We’ve learned so much in my two decades of advocacy about what actually impacts our brain health,” Shriver told Food Business News. “When I got involved with Alzheimer’s, people were only looking in one space; they were looking at plaques and tangles, and they were researching men.

 “Now,” says Shriver, “we know so much of what we do on a day-to-day basis starting in our 20s, 30s, 40s, 50s, particularly with women who are perimenopausal and menopausal. How you sleep, how you exercise, and what you eat have a big impact on your brain functioning at its best.”

 Shriver and Schwarzenegger partnered with brain health experts and nutritionists to develop the protein bars, which are available in peanut butter, chocolate and peanut butter chocolate flavors. Ashwagandha, lion’s mane mushroom, collagen, medium-chain triglyceride oil, vitamins B12 and D3 and omega-3 fatty acids are among the brain-boosting ingredients included in the recipes.

 Nutrition plays a role in delaying or preventing cognitive decline. Recent research suggests the ketogenic diet may help reduce the risk of neurodegenerative diseases, Shriver noted. She also cited research examining the effects of sugar on brain health.

“That’s why this bar is formulated with zero added sugar,” she said.

 Shriver, who often relies on protein bars to fuel her busy lifestyle, said the company plans to launch “a whole slew of products” in the future.

 “We want to be the Nike of brain health,” Schwarzenegger added. “We want to get consumers shopping in different categories that are good for brain and body—whether that is protein bars, whether that is hydration, whether that is different protein powders or supplements.”

 He said the protein bars had been in development for a year and a half. The team tested various iterations with scores of consumers. Supply chain disruptions and pandemic restrictions further delayed the launch.

 The bars, featuring packaging design inspired by a brain scan, are sold at moshlife.com. Proceeds from each purchase are donated to Women’s Alzheimer Movement.

 Research contact: @FoodBizNews